What are the responsibilities and job description for the Marketing Manager position at Boston Quantara?
Job Title: Marketing Manager
Location: New York City, NY (Hybrid)
Salary: $100k - $140K (DOE)
I am lucky enough to be working with an AI SaaS provider who are seeking a dynamic and results-driven Marketing Manager with a strong background in B2B and growth marketing. This role will be responsible for developing and executing strategies that drive brand awareness, lead generation, and customer acquisition. The ideal candidate is data-driven, creative, and adept at optimizing marketing campaigns across multiple channels.
Marketing Manager Specification:
- Develop and implement B2B marketing strategies to support customer acquisition and retention.
- Execute growth marketing initiatives, including digital campaigns, content marketing, email marketing, and paid media.
- Collaborate with sales, product, and customer success teams to ensure alignment on marketing initiatives.
- Manage and analyze performance metrics, leveraging data to inform decisions and improve ROI.
- Oversee the creation of compelling marketing content tailored for B2B audiences.
- Optimize SEO/SEM strategies and website conversion rates.
- 5 years of experience in B2B marketing, growth marketing, or demand generation.
- Proven track record of executing successful marketing campaigns with measurable results.
- Strong analytical skills and experience using marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
- Experience with digital marketing strategies, including paid search, social media advertising, and content marketing.
- Experience in the SaaS or technology sector is a major plus.
Benefits:
- Stock options
- 401K
- Bonus Scheme
Salary : $100,000 - $140,000