What are the responsibilities and job description for the Senior Downstream Marketing Manager position at Boston Scientific Gruppe?
Additional Location(s) : US-MN-Maple GroveDiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.About the Role : The Neuromodulation Senior Downstream Marketing Manager is responsible for the development of specific marketing plans and activities for Pain Stimulation products, which include Spinal Cord Stimulators and Radiofrequency Ablation devices to establish, enhance, or distinguish product placement within the competitive arena. Develops business plans and product positioning in the marketplace. Oversees market research, monitors competitive activity, identifies customer needs, and establishes pricing strategies. Interfaces with engineering, manufacturing, and sales to develop new products or enhance existing product(s) or product line(s). Additionally, this role focuses on building and managing strategic relationships with stakeholders, influencing without authority, and driving consensus in complex, multi-stakeholder environments.Your responsibilities will include : Strategic Marketing : Design strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research, and performing financial analyses.Determine clear and specific priorities for the development of new products and product enhancements by defining customer needs and working with other internal functional groups.Evaluate promotional plans to ensure they are consistent with product line strategy and that the message is effectively conveyed.Evaluate strategies for product launches to ensure products are properly positioned and that brochures, sales sheets, and supporting materials will launch products successfully and stimulate sales.Make recommendations whether product launches should proceed as scheduled when problems occur during clinical evaluations by weighing the risks against the gains.Stakeholder Engagement : Develop and broaden strategic relationships with internal and external stakeholders.Facilitate networking and collaboration among team members.Influence stakeholders at all levels, challenging views while maintaining collaborative relationships.Act as a stakeholder point of contact for large projects, defining roles and responsibilities.Lead mediation discussions with stakeholders to gain alignment on approaches, processes, and deliverables.Market Research and Analysis : Oversee market research, monitor competitive activity, and identify customer needs.Develop recommendations on translating data collected on customer needs into engineering measures to evaluate product's performance.Propose the allocation of resources to assist in managing products' life cycle from concept through retirement by assessing needs and objectives.Develop recommendations on appropriate prices for new products and on pricing and positioning strategies.Contribute toward the development of an annual departmental budget by forecasting future needs, utilizing previous year's budget, current objectives, and budget guidelines.Represent the company by visiting accounts to solicit feedback on company products and services.Organize physician symposiums by working with assigned staff in commissioning doctors to participate and working with internal departments to promote and schedule events.Required qualifications : Bachelor’s degree and at least 3 years of professional experience in marketing, business development, or a related field.4 years of professional experience in strategic relationship building and stakeholder engagement.Proven ability to influence without authority and drive consensus in complex, multi-stakeholder environments.Experience in developing and implementing strategic marketing plans.Familiarity with market research methodologies and data analysis.Willingness to travel up to 30% of the time.Preferred qualifications : MBA, MPH, or MHA in health policy or a related field.Experience in the medical device industry, specifically with neuromodulation devices.Technical skills in marketing automation and CRM systems.Proven ability to develop pricing strategies and conduct financial analyses.Strong communication and networking skills, with a global mindset.Requisition ID : 597910Minimum Salary : $ 103700Maximum Salary : $ 197000The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs. At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.Compensation for non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).Compensation for exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).For MA positions : It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate.Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.Please be advised that certain US based positions, including without limitation field sales and service positions that call on hospitals and / or health care centers, require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements.#J-18808-Ljbffr
Salary : $103,700 - $197,000
