What are the responsibilities and job description for the Business Growth Specialist position at Botanic LLC?
We are seeking a talented Creative Marketing Director to join our team at Botanic LLC. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies that promote our garden center and restaurant brands.
Key Responsibilities
- Develop and implement a comprehensive marketing strategy that aligns with the company's overall business objectives
- Manage and maintain a consistent brand identity across all marketing materials
- Create engaging content for social media, email marketing, and website visuals
- Analyze campaign performance and provide insights
- Track website performance with Google Analytics
Requirements
- Proven track record of success in marketing leadership roles
- Exceptional writing and proofreading skills
- Strong analytical and problem-solving skills
- Bachelor's degree in Marketing, Graphic Design, or related field
- Hospitality experience
- Email Marketing – Mailchimp
- Social Media – Meta Business Suite, Adobe Express
- Adobe CC: including Indesign, Illustrator, Lightroom, Photoshop, Express
- Working knowledge of Wordpress site
- Microsoft Office
