What are the responsibilities and job description for the Marketing Operations Manager position at Botanic LLC?
Botanic LLC is a dynamic and growing business that encompasses a thriving garden center and multiple restaurant locations. We are passionate about providing our customers with high-quality plants, gardening supplies, and expert advice, while also delivering exceptional dining experiences across our restaurant brands.
About the Role
We are seeking a strategic and creative Marketing Operations Manager to lead our marketing initiatives, drive brand awareness, and enhance customer engagement across all business segments. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that promote our garden center and restaurant brands.
Key Responsibilities
- Maintain a consistent brand identity across all marketing materials
- Design menus, packaging, signage, and promotional materials for sales and special events
- Create social media graphics, email templates, and website visuals
- Develop ads for digital, print, and outdoor advertising
- Organize and manage a library of digital assets
Requirements
- Exceptional writing and proofreading skills
- Exceptional time management skills
- Bachelor's degree in Marketing, Graphic Design, or related field
- Hospitality experience
- Email Marketing – Mailchimp
- Social Media – Meta Business Suite, Adobe Express
- Adobe CC: including Indesign, Illustrator, Lightroom, Photoshop, Express
- Working knowledge of Wordpress site
- Microsoft Office
