What are the responsibilities and job description for the Social Media Marketing Manager position at Bottomley Family Companies Mount Airy, NC Location?
Overview
We are seeking a creative and strategic Social Media Marketing Manager to join our Bottomley Family Companies Team. The ideal candidate will be responsible for developing and executing our social media strategy, enhancing our online presence, and engaging with our audience across various platforms. This role requires a strong understanding of social media marketing, content creation, and relationship management to effectively promote our brand and drive engagement.
Responsibilities
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
- Create compelling content tailored for different platforms, including graphics, videos, and written posts.
- Manage daily social media activities, including posting, responding to comments, and monitoring interactions.
- Conduct research on industry trends and competitor activities to inform content strategies.
- Utilize creative design tools that are visually appealing graphics that align with brand identity.
- Analyze performance metrics using Google Analytics and other tools to assess the effectiveness of campaigns.
- Collaborate with cross-functional companies and teams to ensure cohesive messaging across all marketing channels.
- Proofread all content before publication to ensure accuracy and adherence to brand guidelines.
Qualifications
- Proven experience in social media marketing or related field.
- Strong skills in content creation, including writing, editing, and graphic design.
- Proficiency in technology that aligns with social media marketing to gain presence on all pages across the different companies.
- Must be creative and "think outside the box" when putting together ideas and concepts across all companies.
- Excellent research skills with the ability to analyze data and derive actionable insights.
- Strong relationship management skills with a focus on building community engagement.
- Ability to work independently as well as collaboratively within a team environment.
- Exceptional proofreading skills with a keen eye for detail.
- Must have good driving record and be willing to travel to different company locations when needed.
Join us in shaping our online presence and making a lasting impact through innovative social media strategies!
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Weekends as needed
Work Location: In person