Global Head of Customer Marketing

Why Choose Bottomline?

Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 30 years of experience and moving more than $10 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation - we want you on our team!

The Role

The Global Head of Customer Marketing will be responsible for generating sales pipeline and helping to increase customer engagement and loyalty through the development and execution of innovative customer-focused marketing strategies. This role involves leading collaborating with cross-functional teams, and leveraging data and insights to enhance customer pipeline, drive advocacy, and increase lifetime value. The ideal candidate will have a strong background in customer relationship management, strategic marketing, and data-driven decision-making.

This is a remote role and must be located in ET

How you’ll contribute

Customer Marketing Strategy

• Develop and execute a comprehensive customer marketing strategy aligned with the company’s overall objectives, primarily pipeline generation.
• Focus on customer crossselling and increasing customer lifetime value.
• Build targeted campaigns to enhance customer stickiness and maximize product adoption.
  
  

Customer Segmentation & Insights

• Use customer data and analytics to identify key customer segments and tailor marketing efforts accordingly.
• Collaborate with the customer success, product, and sales teams to develop insights into customer behavior, preferences, and needs.
• Monitor customer feedback, surveys, and reviews to continuously refine marketing strategies.
  
  

Customer Engagement & Retention

• Lead initiatives to increase customer engagement through personalized content, campaigns, and experiences.
• Foster long-term relationships with customers by offering value, relevant updates, and support.
  
  

Cross-Functional Collaboration

• Work closely with product, sales, customer success, and brand teams to ensure alignment in messaging and customer communication.
• Support the creation of customer-centric content and materials (e.g., case studies, testimonials, product guides).
  
  

Subject Matter Expertise

• Provide strategic direction and guidance to ensure successful execution of marketing campaigns.
  
  

Campaign Management

• Oversee the development and execution of integrated marketing campaigns that target existing customers.
• Manage customer lifecycle marketing initiatives, including education, engagement, and advocacy.
  
  

Measurement & Reporting

• Define key performance indicators (KPIs) to measure the success of customer marketing efforts.
• Regularly report on campaign performance, customer engagement metrics, and overall program impact to senior leadership.
  
  

Innovation & Best Practices

• Stay up-to-date on customer marketing trends, tools, and technologies.
• Continuously test new approaches and optimize strategies for better results.
  
  

If you have the attributes, skills, and experience listed below, we want to hear from you.

• Proven experience (typically 7 years) in customer marketing, customer retention, sales, or related roles, with a strong focus on B2B marketing.
• Strong leadership and team management experience.
• Excellent understanding of customer data analytics, segmentation, and CRM tools.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience in developing and executing customer loyalty, retention, and advocacy programs.
• Ability to think strategically and execute at a tactical level.
• Strong problem-solving, project management, and organizational skills.
• Bachelor’s degree in Marketing, Business, or a related field; an MBA is a plus.
• Experience in SaaS, technology, or payments-based businesses.
• Familiarity with marketing automation platforms and CRM tools (e.g., Salesforce, HubSpot, Marketo).
• Knowledge of customer experience (CX) best practices and frameworks.
  
  

We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.