B2B Marketing Lead

About Us

Bounce is a fintech startup revolutionizing debt recovery for consumers and creditors with our best-in-class product. By leveraging the power of AI and automation, we create user-friendly experiences that drive positive outcomes for all parties involved.

With a team based in Tel Aviv, Israel, and Rochester, New York, we have been growing rapidly. We support hundreds of thousands of consumers on their journey to financial resilience and build partnerships with top creditors and fintech companies.

About the role:

We are looking for a strategic yet hands-on marketing leader who can deeply understand our business, target market, and the key considerations of our buyers. This person will play a critical role in positioning the company, shaping our brand, and driving awareness and engagement among our ideal customers. The right candidate will be both visionary and execution-focused—able to craft a high-level strategy while actively driving and managing day-to-day marketing initiatives.

As a Marketing lead, you will:

• Lead Brand Awareness & Thought Leadership: Develop and execute a strategy to enhance brand recognition within our industry.
• Oversee social media presence, ensuring consistent and engaging messaging across platforms.
• Identify and manage conference sponsorships, industry partnerships, and other visibility initiatives to establish the company as a leader in the space.
• Curate & Host Industry Events: Plan and execute exclusive events tailored to our industry and ideal clients.
• Develop innovative ways to engage prospects and industry stakeholders through in-person and virtual experiences.
• Own All Marketing Collateral. Develop and manage sales enablement materials, pitch decks, whitepapers, and case studies to support business development efforts.
• Ensure consistency in brand messaging and visuals across all assets.
• Manage Newsletter & Digital Campaigns. Oversee the strategy, content, and execution of the company newsletter and email marketing initiatives to nurture and engage prospects.
• Oversee Social Media & Content Strategy. Manage the company's LinkedIn, Twitter, and other relevant social media channels, ensuring a steady stream of valuable and engaging content.
• Work with internal teams or external writers to develop and distribute blog posts, thought leadership articles, and video content.

What you'll need:

• Bachelor's degree in Marketing, Communications, Business, or related field; MBA a plus
• 5 years of B2B marketing experience, preferably in fintech or financial services
• Proven track record of developing and executing successful marketing strategies that drive brand awareness and lead generation
• Experience in content marketing, event management, and digital campaign execution
• Strong understanding of B2B buyer journeys and enterprise sales processes
• Excellent written and verbal communication skills with the ability to craft compelling messaging
• Experience managing marketing budgets and measuring ROI of marketing initiatives
• Demonstrated ability to work effectively with cross-functional teams, including sales, product, and leadership
• Self-starter with exceptional organizational and project management skills
• Comfort with marketing analytics tools and CRM systems (e.g., HubSpot, Salesforce)
• Creative mindset with the ability to think outside the box and innovate in a competitive market

Bounce is an equal-opportunity employer dedicated to diversity and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.