Engagement Director – Marketing
Circle Ten Council, Boy Scouts of America – Dallas, TX
We are on the hunt for a dynamic Engagement Director to become a vital part of our organization. If you possess exceptional skills in audience engagement and customer care, this opportunity is perfect for you. As the Engagement Director, you will play a pivotal role in defining and sustaining our organization’s brand voice and identity. We are looking for a creative and strategic thinker who is passionate about storytelling and adept at leveraging various digital platforms, with a strong emphasis on social media.
Content Development and Management :
- Generating story ideas – writing, and editing content for internal and external communications channels, including website, emails, social media, and marketing materials. Telling the Scouting story is of the utmost importance.
- Ensure brand consistency across all marketing materials and communication channels.
- Supporting all departments with communications and other activities as required, including the development of presentations, fliers, toolbox, posters, and other material.
- Create and curate compelling posts, visuals, and videos that effectively communicate the Scouting story, company milestones, and achievements. Coordinate and schedule interviews and photoshoots as needed.
- Coordinate with the Marketing and Communications team to collaboratively produce multimedia content (social media, video, photographs, website, etc.).
- Manage a content calendar to highlight key events, awareness days, and relevant program updates.
- Monitor trends, audience insights, and analytics to inform content creation and optimize campaigns.
Community Engagement :
Find, plan and execute community events to promote Scouting (ie Back to School fair).Develop and implement strategies to build member participation and engagement.Build relationships with influencers in mom / parenting / Scouting communities.Make presentations about the Circle Ten Council and Scouting.Coordinating, managing, and participating in community events and activities.Perform the research necessary to develop, plan and implement impact (education and outreach) campaigns to help drive community knowledge of services and benefits provided.Foster audience engagement through interactive and user-generated content.Support PR tactics aligned to social media outreach :
Assist with press release writing, distribution and pitching.Assist with website content development.Help the organization take a proactive role in developing and maintaining positive relations with representatives from various news organizations in the area.Teamwork :
Participate in brainstorming sessions and contribute creative ideas to enhance brand visibility.Engaging and collaborating with the other departments and stakeholders around communications matters.Staff and manage special events, projects and committees as assigned.Championing and promoting Circle Ten Council, Scouting America and project activities to support and build a positive and enjoyable culture.Other :
Support external vendor and agency relationships to facilitate project execution.Capturing project imagery through photography and videography.Ensure corporate branding is upheld in all projects.Maintain a solid understanding of Scouting guidelines, ensuring all communications comply with requirements.Serve as a writing and communication resource for the organization, offering consistent branding and tone.Maintain a high level of visibility throughout the organization and remain accessible to facilitate the creation of stories and articles of interest to targeted audiences.Qualifications for Employment :
Bachelor’s degree from an accredited college or university.Proficient in Adobe Creative Cloud (Photoshop, InDesign, Illustrator, Premiere), Canva, WordPress, Microsoft Office 360.People-oriented, having the ability to work well with adult volunteers, community and business leaders, and representatives of other organizations.United States citizenship or declared intention to become a U.S. citizen.Adult – minimum 21 years of age.Able to work varied hours when necessary to achieve positive objectives.Willing to relocate within the 24 counties of the Circle Ten Council – must live in or near the geographical territory that you serve.Eligible to receive a professional Scouting commission – a criminal background will be performed.Scouting experience preferred.Circle Ten Council, Scouting America, offers benefits to include major medical, prescription coverage, dental, vision, life-insurance, long-term disability, accidental death, a defined benefit retirement plan, plus compensation for authorized and approved business-related expenses to include phone and mileage reimbursement. We also offer a generous vacation and PTO policy in addition to holidays.
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