Position Overview
The Social Media Manager will be responsible for the growth, engagement, and overall health of Boy Smells’ owned social channels, as well as identifying and developing a presence on new and emerging platforms. You’ll ensure that social media efforts align with our brand mission—offering inclusive, high-quality scents and body care—and ladder back to our broader 360° marketing objectives.
Key Responsibilities
Drive Strategy and Growth
- Develop and execute the brand’s social media strategy across existing and emerging platforms to increase reach, positive sentiment, and audience engagement.
- Set, track, and report on KPI targets for all channels to ensure sustainable growth.
Content & Campaign Development
Create comprehensive social content strategies for brand campaigns, always-on initiatives, and ad-hoc moments—ensuring they connect back to overall marketing plans.Collaborate with creative teams to develop compelling in-house content that embodies Boy Smells’ brand values and sparks genuine conversation.Storytelling & Commerce Balance
Craft a compelling narrative that celebrates Boy Smells’ inclusive approach to fragrance while also driving conversion.Seamlessly blend brand storytelling with product-centric content to keep social channels fresh, engaging, and impactful.Ability to blend the brand voice and tone with culturally relevant contentData-Driven Insights
Produce regular, actionable performance reports and insights, and recommend adjustments to optimize social media campaigns.Oversee analytic tools and leverage data to refine strategies in real time.Cross-Functional Collaboration
Work closely with digital growth and acquisition marketing teams to sync paid and organic social efforts for maximum reach and ROI.Partner with the broader marketing, product, and creative teams to ensure consistency in brand messaging and aesthetic.Trend & Culture Monitoring
Stay on top of social trends, cultural moments, and new platforms—anticipating shifts in consumer behavior and integrating them into the brand’s social strategy.Experiment with fresh content formats and engagement tactics to keep Boy Smells on the cutting edge of digital innovation.We Think You’ll Be a Great Fit If...
You’re a natural storyteller
You excel at translating the Boy Smells DNA—our irreverent, inclusive, and playful take on scent—into narratives that resonate and inspire.You’re curious
You’re passionate about fragrance and self-expression, always seeking to understand what drives our community. You listen closely to consumer feedback and use those insights to shape future content.You’re driven
You’re a self-starter who brings enthusiasm to tight deadlines and complex projects. Your attention to detail ensures that every social campaign is polished, impactful, and on-brand.You’re a team player
You thrive in collaborative environments, value diverse perspectives, and celebrate shared achievements. You’re excited to have a voice in shaping the future of Boy Smells and empowering others along the way. You have experience with management as this role will be responsible for managing creative contributors.Professional Qualifications
5-7 years of experience leading social media strategies with a proven track record of measurable successExperience in lifestyle, fragrance, beauty, or related consumer goods industriesProficiency in social analytics tools and familiarity with CapCut and video editing toolsStrong conceptual thinking, communication, and project management skillsExceptional eye for photography, visual design, trending content, and brand aestheticsHighly organized, able to juggle multiple projects and meet deadlinesDemonstrated ability to create cohesive on-brand campaigns that elevate brand valuesIf you’re ready to shape the scent conversation and bring Boy Smells to new heights on social, we’d love to hear from you!
