What are the responsibilities and job description for the Paid Search Director position at BPD Advertising?
Years Experience : 8 years
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Department : Media
Location : Virtual First
What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role.
The Position :
We are looking for a dynamic, data driven problem solver to join our growing Paid Search team. You would be responsible for owning, implementing and managing complex paid search accounts across multiple service lines for our healthcare clients while contributing to the growth and offering of our Paid Search team. You would have an established background of success in Paid Search and data-driven performance marketing.
The Responsibilities :
Includes, but not limited to the following :
Strategic
- Develop and implement comprehensive paid search strategies and marketing plans aligned with business objectives
- Conduct in-depth keyword research and competitive analysis to identify keyword gaps and high-performing opportunities
- Create and optimize ad copy, landing pages and bid strategies to maximize client outcomes
- Develop and implement a robust testing framework to continually improve campaign performance
Account Management
Team Leadership
Technical Proficiency
The Essentials :
The Vision :
BPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more.
At BPD, our work is rooted in understanding people of all races, ethnicities, gender expressions, sexual identities, abilities, and life experiences. To enable these authentic connections, we cultivate a culture of one-ness that :
We lean into the honest conversations that teach us to recognize that the pursuit of diversity, equity and inclusion is never done and that it is essential to igniting greatness inside our walls and across the healthcare landscape. So we commit to this endeavor not only because it is right and just, but because it is the foundation of brilliant, resonant work for our clients.
BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
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