Marketing Data Analyst

Reports to: Director, Data & Analytics

Years Experience: 2 Years

Department: Data Solutions & Analytics

Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role.

The Position:

BPD is looking for a Marketing Data Analyst to join our growing Data Solutions & Analytics team. This role will be responsible for performing a variety of analyses supporting discovery, campaign planning, and measuring the impact of our initiatives and programs against set goals, with the core responsibilities focusing on media performance and analysis. The successful candidate collaborates across teams to identify analytics approaches, sources and analyzes data, designs solutions, and delivers analysis and insights to internal teams and external clients. The work includes analyzing performance data, identifying actionable insights and trends, and then collaborating with internal teams to implement research-backed decisions in the marketing process.

While marketing measurement planning and reporting are the primary focus, this position will participate in various other analytic projects as needed. These would include consolidation and analysis of client market, patient, and consumer data leveraging a combination of licensed data platforms and BPD proprietary tools. The Marketing Data Analyst will be capable of collating, wrangling, merging, and analyzing data from a wide range of sources to provide strategic insights.

The Responsibilities:

Includes, but not limited to the following:

• Ensures the proper collection of performance data across a variety of channels to measure the impact of our media and advertising programs against objectives.
• Develops campaign measurement plans and their associated KPIs, metrics, and measurement approaches across agency clients.
• Builds and uses dashboards to enable rapid deployment and updates for internal team and client interactions.
• Finds the “story” in the data and communicates insights with strategists and media team for campaign optimization and execution.
• Evaluates customers’ online behavior and provides insights and recommendations for further enhancements to marketing campaigns.
• Creates and delivers presentations to provide market and consumer insights to both internal and external audiences.
• Works to streamline, evolve and improve the effectiveness of our agency’s approach to measurement.
• Builds a good rapport with the media, creative, and account management departments.
• Follows trends in healthcare and advertising and applies learnings.
• Extracts, manages hygiene, and analyzes data sets from multiple sources/platforms such as:
• Media performance.
• Client databases (CRM, Google Analytics, Financial, patient health data, etc.).
• Licensed syndicated data.
• Research and survey tools.
• Public data sets.
• Email platforms.
• Social media sites.
• Social listening tools.

The Essentials:

• Bachelor’s degree in marketing, statistics, or a quantitative discipline.
• 2 years of work experience in digital media or marketing analytics (or academic equivalent).
• 2 years experience with at least 1 BI tool (Sisense, Tableau, Google Data Studio, Datorama, Looker, Power BI, or other).
• Experience building and automating management level reporting.
• Familiarity with website tagging and tracking using GTM, Google Analytics, or Adobe Analytics.
• Experience with web analytics, web optimization, or data management platforms.
• Excellent analytical skills and a high degree of business acumen.
• Outstanding verbal and written communication abilities, combined with exceptional presentation skills.
• Proven ability in handling concurrent projects with attention to detail and accuracy.
• Expertise in interpreting large amounts of data from various sources to analyze performance.
• Very high attention to detail and ability to synthesize large amounts of data into actionable information.
• Curious and interested in solving multi-dimensional problems.
• Ability to contribute individually and participate in cross-functional teams with a positive attitude.
• Exceptional interpersonal skills and ability to create great working relationships at all levels of the agency and with clients.
• Motivated by the role we play in helping healthcare organizations improve the lives of people they serve.

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health

to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.