What are the responsibilities and job description for the Senior Account Manager position at BPD?
Reports to: Group Account Director
Years Experience: 5 years
Department: Client Services
Location: Virtual First
What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role.
The Position:
We are looking for a Senior Account Manager to be the liaison between the client and the internal agency team to ensure the client’s needs and goals are being met on every project. You would be responsible for getting the client the best possible work but at a profitable return for the agency. You would develop a thorough knowledge of the client’s business, the consumer and the marketplace.
The Responsibilities:
Includes, but not limited to the following:
- Build strong relationships with clients.
- Develop advertising, marketing objectives, strategies and tactics.
- Prepare and present strategies, media plans, and creative concepts at client meetings.
- Keep in contact with clients throughout all stages of the campaign.
- Formulate plans to extend new business with established accounts.
- Supervise strategic development and implementation of client programs.
- Responsible for final out-the-door billing.
- Initiate new projects for clients.
- Work closely with the project manager on all projects.
- Create case studies for past campaigns.
- Monitor client satisfaction.
- Represent agency at tradeshows.
- Write SOW for existing clients.
- Prep for existing and new client pitches.
- Lead project kick-offs.
- Educate clients regarding the timing required for execution and stay informed on progress through the project manager.
- Consult with the Creative Director on creative output.
- Lead weekly calls between client and agency.
The Essentials:
- 5 years experience.
- Strong written and verbal communication.
- Strong analytical and strategic thinking.
- Advertising Agency experience is a must.
- Digital experience is a must.
- Ability to travel as needed.
The Vision:
BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health
to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.
Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.
As BPDerrrs, we:
- Celebrate and value what makes each of us unique;
- Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
- Lead through inclusive work that authentically connects with all consumers and champions health equity for all
- Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.
This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.
BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
