What are the responsibilities and job description for the New Business Development Manager position at Bradley + Company?
About the Company
Bradley Company is a certified woman-owned promotional marketing firm specializing in comprehensive branding solutions, from merchandise and corporate apparel to webstores and fulfillment services. We pride ourselves by being a trusted Facilis partner that delivers creative branding strategies to help businesses leave an impression on their audiences. At Bradley Company, we prioritize innovation, collaboration, and client satisfaction, making us a trusted partner in the branding industry.
About the Role
Bradley Company is seeking a Brand Development Manager to drive our growth by acquiring high-value clients and expanding relationships with strategic accounts. This role focuses on identifying and pursuing new business opportunities, primarily with Fortune 500 / 1000 companies. As part of a certified woman-owned promotional marketing firm, you’ll play a key role in shaping our success and fostering meaningful client relationships. We’re looking for someone with a strong entrepreneurial mindset—an individual who thrives on building new connections and excels at closing deals. If you are a candidate with a “hunter mentality” who thrives on finding and closing new opportunities. If you’re driven by results, comfortable in fast-paced environments, and passionate about branding and marketing, you’ll excel in this role.
Responsibilities
- New Client Acquisition
- Proactively identify, pursue, and secure new business opportunities with Fortune 500 / 1000 clients.
- Leverage research, networking, and industry insights to expand Bradley Company’s customer base.
- Conduct discovery calls and meetings with prospective clients to understand their branding needs and craft tailored solutions.
- Build and manage a robust pipeline of high-value opportunities, driving new business from lead generation through deal closure.
- Use CRM tools to track progress and maintain accurate records of all sales activities.
- Act as a trusted advisor to both new and existing clients, identifying opportunities for upselling and cross selling that align with their goals.
- Stay informed on industry trends and competitive insights to offer innovative and relevant solutions.
- Work closely with internal teams to ensure seamless execution of client projects, maintaining operational excellence and customer satisfaction.
- Develop and deliver compelling presentations and pitches to secure new accounts.
- Meet or exceed sales targets and KPIs, contributing directly to company revenue growth.
- Identify untapped markets and develop strategies to expand Bradley Company’s footprint.
Qualifications
5 years of new business development or sales experience, ideally in branding, promotional products, or related industries.
Proven record of accomplishment of generating leads, managing pipelines, and closing deals with high-value clients exceeding sales quotas.
Ability to identify client pain points and craft tailored solutions. Strong networking, cold outreach, and lead-generation skills. Exceptional communication, presentation, and relationship-building skills, with the ability to engage and influence C-suite decision-makers. Strong organizational and strategic thinking skills to manage multiple priorities effectively.
Self-motivated, results-driven, and adaptable in a fast-paced environment. Proficiency in CRM platforms, Microsoft Office Suite, and other relevant tools.
Bachelor's degree in business, Marketing, or a related field preferred.
Equal Opportunity Statement
Bradley Company is committed to fostering an inclusive and equitable workplace where employees are valued for their skills, experiences, and unique perspectives. We actively cultivate an environment of belonging and encourage participation from all team members.
