What are the responsibilities and job description for the Vice President, Quantitative Insight position at Brado?
About us{{:}
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Brado is a digital marketing agency reinventing the way healthcare brands engage with people. Driven by insight, we offer precision engagement solutions that produce superior returns for our healthcare clients and better experiences for their healthcare customers.
Our Values{{:}} At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives
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The Role{{:}
} In this particular role, the selected candidate will be helping us to build out the Quantitative Insight capabilities for our Brado team. We currently work with a talented team of partners on this work but will be bringing the work in-house for 2025. Ideal candidates for this role will live in the St. Louis, MO area. While our day-to-day work is done remotely, our teams gather in person for intentional wo
rk.Position Summa
ry The Quantitative Insight Vice President is responsible for seeing a bigger Brado picture and the way in which Insight serves Brado's greater purpose. They are responsible for client success, which includes understanding unmet needs and determining what is needed now and, in the future, to deliver against excellence, including designing, supporting, and driving innovatio
n. The Quantitative Insight Vice President effectively executes projects, serving as a subject matter expert working with another Quant or Qual Strategist or as a solo Strategist. They ensure Brado delivers success on the current project as well as builds a deep, sustaining relationship with the client. They mentor strategists, helping them move from research to strategy. They innovate the research processes and train others on frameworks, constructs, tools, and approaches to deepen Brado's strategic expertise. They possess deep domain expertise (e.g., oncology, medical device, vaccines, etc.) that they infuse in projects and distill throughout the organization
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. Key Areas of Responsibilit
y Projects{
{:}}o Accountable for ensuring all aspects of the project are delivered on time and against client objectiv
es. o Consistently thinks proactively throughout the project to anticipate and quickly address changes to approach, design, objectives, et
c. o Fully designs studies and writes effective proposa
ls. o Thoughtfully crafts questionnaires / discussion guides with appropriate techniques and activities, and structures of questions that better address objectives and fit with participant ty
pe. o Develops analytics plans appropriate for the scope of work and has a working knowledge of advanced analytics for interpretati
on. o Creatively and quickly connect the dots, identifying emerging themes and how they connect to the bigger sto
ry. o Consistently incorporates strategic elements into the report including the story flow, emerging implications (so-what), and recommendations (now-wha
t). o Appropriately adds visual elements to communicate the story, ensuring the data story comes to l
ife.o Consistently leverages and trains others to utilize client / industry knowledge and external frameworks (e.g., Michael Porter's Five Forces, The Habit Loop), anecdotes (i.e., metaphor and story), constructs, macro and micro-trends, psychological understanding to elevate the strat
egy.o Writes succinctly, to the audience, with clarity, conviction, and tension as well as polish and professionali
sm. Client Relationships{
{:}}o Commands a confident, captivating, respectful, agile, consultative presence when engaging with the cli
ent. o Develops rapport and builds empathy for and with the client, leading to long-term relations
hips.o Develops and continually deepens understanding of the client's business and the individual client, asking the right questions, and anticipating their n
eeds.o Proactively addresses issues or opportunities in their business, including further research or strategy w
ork. o Seen as an expert in the client's category and in research/strat
egy. o Clearly explains advanced analytic techniques to clie
nts. o Stays calm and collected even with difficult clients and helps the team to do the s
a
me. Insight Department Leade
rshipo Exhibits Brado's Manager behaviors in reference to our three Manager competencies{{:}} Accessible, Developing Others, Empowerment for all Direct R
eportso Must be able to successfully lead any Brado project — regardless of process, methodology, or cate
gory. o Is an outstanding strategic thinker, writer, and prese
nter. o Their work should always produce results — be it positive client feedback, referrals, repeat business or case stu
dies. o Develops positive relationships with clients and other Brado
teamso Successfully represents Brado in external facing settings (e.g., conferences, new business presentations or networking eve
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- ments Aligns with, Models, and Coaches our values{{:}} People, Commitment, Aspiration, Trustworthiness & I
- mpact Bachelor's degree or equivalent exp e
- rience Deep expertise in segmentation, MaxDiff and TURF a n
- alysis 15 years of experience moderating and strategic market r e
- search Willingness to travel and be flexible in scheduling to accommodate projec t
- e
- nefits Health Care Plan (Medical, Dental & V
- ision) Retirement Plan (401 k
- , IRA) Life Insurance (Basic, Voluntary & AD &
- amp;D) Paid Time Off (Vacation, Sick & Public Ho l
- idays) Family Leave (Maternity, Pat e
- rnity) Short Term & Long Term Dis a
- bility Training & Deve l
- opment Work Fr