Manager, Digital External Relations

Description

Title: Manager, Digital External Relations

Classification: Exempt/Full Time

Department: Executive

Salary Range: $74,400 - $111,600

Reports To: Senior Director, External Affairs

About Brand USA

Brand USA is the nation’s destination marketing organization, dedicated to driving legitimate international inbound travel to strengthen the U.S. economy, boost exports, create quality jobs, and foster community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a premier global destination while providing up-to-date visa and entry information.

Established by the Travel Promotion Act in 2010, over the past decade Brand USA, in collaboration with travel industry partners, has been responsible for attracting an additional 8.7 million visitors who spent nearly $29 billion in the United States, generating $63 billion in economic output, and sustaining nearly 37,000 jobs per year. Without any cost to taxpayers, these efforts have generated $8.3 billion in tax receipts and returned $20 to the U.S. economy for every dollar spent.

Job Summary

Support day-to-day strategy and implementation of the organization’s corporate digital presence. Lead and support the drafting and implementation of external and internal website content, email communications, social media, podcasts, video campaigns, and web/social analytics to align with strategic branding, corporate communications, and business goals.

Essential Functions

• Support and execute digital communications strategies, to enhance design and functionality and increase engagement and performance across internal and external channels.
• Manage, execute and support web content and SEO strategies.
• Manage newsletter distribution, including coordinating, compiling, and drafting content as well as distribution list management and maintenance.
• Implement corporate social media strategies across platforms (e.g., LinkedIn, Facebook, X, and YouTube).
• Manage the organization’s corporate email strategy to include editorial calendar, content, and quality control.
• Collaborate with cross-departmental teams to develop new approaches and digital products.
• Work across the department and organization to share information.

Additional Responsibilities

• May be asked to perform additional duties not listed in the job description as required by business needs.

Job Qualifications

• Bachelor’s Degree.
• Three to five years of experience in marketing and communications, with skills in web design, graphic design, communications.
• Excellent communication and client service skills, especially interpersonal skills and the ability to effectively communicate with diverse groups.
• Expertise in email communication, including best practices and compliance with global data regulations.
• Knowledge of SEO, web-based CMS (Drupel), HTML, JavaScript, CSS, and Adobe Creative Suite.
• Familiarity with social media tools (Sprout) and digital communications and CMS tools (marketing cloud, Salesforce, video and audio production).
• Knowledge of and experience in graphic design (using Adobe Creative Suite or Canva).
• Knowledge of AP style preferred.
• Ability to adapt to changing priorities, meet deadlines, and manage workloads.
• Experience using AI tools preferred.
• One to three years DMO experience preferred.

• Ability to travel on occasion as required to attend meetings and/or events.
• Ability to frequently operate a computer and other office productivity machinery.
• Ability to lift up to twenty (20) pounds.
• Ability to perform the essential functions with or without a reasonable accommodation.
• May require more than forty (40) hours per week to perform the essential duties of the position.

Brand USA Benefits

Brand USA offers a comprehensive benefits package including:

Medical, Dental, and Vision: Three medical plan options (HMO, POS, PPO) through CareFirst, with varying coverage levels and out-of-pocket costs. Dental and vision plans are also offered.

Life and AD&D Insurance: Company-paid basic life and accidental death & dismemberment insurance (2x annual salary up to $200,000).

Short-Term and Long-Term Disability: Company-paid short-term and long-term disability insurance.

401(k) Retirement Plan: A 401(k) plan with employer matching contributions (100% of the first 3% of salary deferred, plus 50% of the next 2%).

Flexible Spending Accounts (FSA): Options for pre-tax deductions for healthcare and dependent care expenses.

Transit and Parking Account: Pre-tax deduction option for transit and parking expenses.

Wellness Program: Access to a wellness and disease management program through Sharecare.

Employee Assistance Program (EAP): Access to resources for personal and work-related issues.

Voluntary Benefits: Options for additional life insurance, pet insurance, etc.

International Medical Coverage: Coverage for medical emergencies while traveling internationally on company business.

Schedule

Brand USA’s business hours are Monday through Friday, from 8:30 a.m. to 5:30 p.m. Our standard work hours may vary based upon position requirements. Additional hours may be required during peak times, which may require an adjusted work schedule, overtime, and evening/weekend hours in order to meet deadlines.

Americans with Disabilities Act (ADA)

Brand USA will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. ^[i]

Brand USA has an organizational commitment to the principles of diversity and inclusion. In that spirit, we welcome all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, economic circumstances, national origin or veteran status.

Qualifications

Salary : $74,400 - $111,600