Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Bismarck, ND (Must live within driving distance to Bismarck, ND)

Company: Branding | Marketing | Advertising (BMA)

About Us:

At BMA, we specialize in empowering businesses to thrive online through tailored digital marketing solutions. With a focus on transparency, innovation, and measurable results, we are passionate about helping our clients achieve sustainable growth. As a Digital Marketing Specialist, you'll play a pivotal role in driving our success through creative strategies and data-driven insights.

We’re seeking a results-driven Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate has a strong command of search engine optimization (SEO), digital advertising, website development, and local search strategies. They will develop and execute campaigns, write engaging blog content, manage CRM systems, and optimize LinkedIn for business growth. This role requires analytical thinking, creativity, and collaboration to enhance our online visibility and maximize ROI. There is some client facing/interaction (via video) in this position.

• Maximize ROI: Develop and execute digital marketing strategies that drive results.
• SEO Excellence: Define and implement SEO best practices across all digital platforms.
• Performance Optimization: Enhance visibility on top search engines and local directories.
• Content Strategy: Develop blog content and LinkedIn strategies that align with BMA’s brand voice.
• Growth Enablement: Foster business growth through targeted campaigns and data-driven insights.

Search Engine Optimization (SEO):

• Research and implement effective keywords to improve website rankings.
• Audit web pages to identify opportunities for optimization.
• Monitor algorithm updates and adapt strategies to maintain high rankings.

Website Development:

• Collaborate with developers to create and maintain SEO-friendly websites.
• Recommend improvements to user experience and site performance.

Local Search Optimization:

• Optimize Google My Business and local directories for higher local search visibility.
• Develop strategies to improve rankings in targeted geographic areas.

Content Creation:

• Write engaging blog posts and web copy that align with SEO best practices.
• Collaborate with content writers to ensure brand consistency and optimization.

CRM Management:

• Utilize CRM platforms to track and manage leads, campaigns, and customer engagement.
• Analyze customer data to refine targeting and campaign strategies.

LinkedIn Management:

• Optimize LinkedIn profiles and content to increase visibility and engagement.
• Develop LinkedIn campaigns targeting specific industries and audiences.

Data Analysis & Reporting:

• Track, measure, and analyze campaign performance using tools like Google Analytics.
• Prepare reports to communicate insights and recommendations to stakeholders.

Serve as a primary point of contact for clients:

• Providing regular updates on project progress and campaign performance.
• Work directly with clients to understand their goals and deliver tailored solutions that meet their objectives.
• Ensure clear communication and manage expectations throughout the project lifecycle, fostering strong client relationships.

Required:

• Proven experience in digital marketing, SEO, and content creation.
• Strong analytical skills with the ability to interpret data and apply findings.
• Excellent written and verbal communication skills.
• Proficiency with tools like Google Analytics, Google Ads, and SEMrush.
• Basic knowledge of HTML (Word Press).
• Familiarity with CRM platforms and LinkedIn management.

Preferred:

• Success in managing local SEO strategies and campaigns.
• Advanced project management skills with a detail-oriented mindset.
• Experience working with multiple search engines (Google, Yahoo, Bing).
• A deep understanding of search engine algorithms and best practices.

• Collaborative Culture: Work alongside passionate, innovative, and supportive teammates.
• Growth Opportunities: Gain hands-on experience across diverse industries and campaigns.
• Impactful Work: Contribute to meaningful projects that drive real results.

How to Apply:

If you’re ready to make an impact and grow with a company that values creativity, collaboration, and measurable success, we’d love to hear from you!

Let’s build something amazing together.

Would you like me to customize further or include specific perks and benefits?

WE ARE ONLY TAKING APPLICANTS FROM CENTRAL/WESTERN NORTH DAKOTA.