Sales Development Representative

Sales Development Representative

United States of America and Canada

OTE $100,000 - $100,000

*This post was created on behalf of one of Bravado’s clients.

Our client is an innovative startup that has quickly become a leader in data-driven math education. The company uses handwritten solutions in a digital format to revolutionize how math is taught in schools, allowing teachers to emphasize creativity in their teaching methods while gaining valuable insights into student progress. This approach creates a more engaging, inclusive, and pedagogically effective math class, helping students better understand complex math concepts. The company is addressing one of the biggest challenges in education—math performance. In many schools, one in five 9th-grade students struggle with math, which can have long-lasting effects on their academic journey and future careers. Client believes that improving math education at the primary and secondary school levels can have a profound impact on students’ academic success and career prospects.

Founded in Stockholm, our client is rapidly expanding across the US, UK, and Sweden, growing as part of its mission to improve math education on a global scale. The company has a strong and ambitious team focused on improving educational outcomes for children and young adults, and they’re looking to expand their team with new Sales Development Representatives (SDRs) in New York City.

As an SDR your role will be to generate qualified meetings for Account Executives (AEs). You will accomplish this through a combination of cold calling, email outreach, and other lead-generation tactics to reach schools and educational institutions in need of improved math education solutions.

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‍Location: United States of America and Canada

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Key Responsibilities:

• Identify Potential Leads: Research and identify potential leads through online research, databases, industry events, and social media platforms like LinkedIn. Social Selling: Engage with prospects on social media platforms, particularly LinkedIn, to create connections and initiate conversations that can lead to sales opportunities.
• Discovery Calls: Conduct short introductory calls with prospects to better understand their needs, pain points, and fit for the solution. Scoring Leads: Use CRM tools to track lead engagement, scoring them based on their readiness to move forward in the sales process.
• Schedule Qualified Meetings: Once a lead has been qualified, set up meetings for AEs to continue the conversation, perform product demos, and eventually close the deal. Coordinate with AEs: Work closely with AEs to ensure smooth transitions of leads and provide them with relevant background information before the meeting.
• CRM Management: Use CRM software (e.g., Salesforce, HubSpot, etc.) to manage leads, track outreach efforts, and maintain up-to-date records of all communication.
• Follow-Up: Regularly follow up with leads who show initial interest but are not yet ready to buy, providing relevant content or updates to keep them engaged. Engage with Non-Responsive Leads: Reach out to dormant or unresponsive leads through re-engagement campaigns (emails, calls, etc.).
• Work Closely with AEs: Collaborate with Account Executives to ensure alignment on messaging, lead qualification, and sales strategy. Assist with Campaigns: Support marketing efforts by promoting new offers, features, or content that can help drive lead generation.
• Sales Metrics: Monitor key metrics like the number of leads generated, calls made, emails sent, meetings scheduled, and conversion rates. Performance Tracking: Regularly update performance data and report on progress towards lead generation and appointment-setting goals.
• Understand the Product: Gain a deep understanding of the company's products or services so you can confidently explain their value to prospects.
• Positive Attitude: As an SDR, you’ll be at the forefront of engaging potential customers. Maintaining a positive, energetic attitude is key to being successful.

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Minimum Qualifications:

• High School Diploma or GED: At a minimum, a high school diploma or equivalent is typically required. Bachelor’s Degree (Preferred but not always required): A degree in Business, Marketing, Communications, or a related field is often preferred but not mandatory for many companies.
• 1-2 Years of Sales or Related Experience (Preferred): While prior sales experience is often preferred, it is not always a requirement. Many SDR roles are entry-level, so experience in customer service, retail, or internships in sales can also be considered.
• Experience in Lead Generation (Preferred): Some familiarity with cold calling, prospecting, or outbound sales is helpful, but companies may provide training for candidates with less direct sales experience.
• Excellent Verbal and Written Communication: Strong communication skills are essential for effectively reaching out to potential leads and engaging them in meaningful conversations. SDRs must be comfortable initiating conversations via phone calls, emails, and social media.
• Active Listening Skills: SDRs must be able to listen carefully to prospects' responses, needs, and challenges to tailor their outreach and qualification process effectively.
• CRM Software Knowledge (Preferred): Basic knowledge of CRM software such as Salesforce, HubSpot, or Pipedrive is beneficial for managing leads and tracking sales activities. However, companies often provide training on the specific CRM systems they use.
• Motivated and Goal-Oriented: An SDR should be highly motivated to meet or exceed key performance metrics such as number of calls made, meetings scheduled, and leads qualified. Resilience and Persistence: The ability to handle rejection and stay persistent is crucial in this role, as SDRs will face many “no’s” before landing a “yes.”
• Strong Organizational Skills: An SDR must be able to manage a pipeline of leads, track progress, and ensure timely follow-ups without letting any opportunities slip through the cracks. Attention to Detail: Careful documentation of leads, contact details, and sales activities is important to keep the sales process organized and efficient.
• Continuous Learning: A good SDR should be open to learning new sales strategies, tools, and product knowledge. Companies often provide ongoing training for professional development.
• Knowledge of the Company’s Product or Service (Basic Understanding): While extensive product knowledge isn’t always required, it’s important for SDRs to understand the value of what they are selling and how it can benefit prospective customers.

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Why can’t I see the name of this specific company?

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