Digital Marketing Specialist

We're seeking a creative, entrepreneurially-minded Marketing Assistant to support our growing business portfolio. This role offers a unique opportunity to gain hands-on experience across multiple business models while developing versatile marketing skills. You'll work directly with the founder to develop, schedule, and manage content across multiple platforms while gaining insights into building and scaling various business ventures.

What Success Looks Like in This Role:

• Taking ownership of implementing marketing initiatives from concept to completion! We will have clear deliverables WEEKLY for you to follow-up on

• Converting my ideas into polished graphics, posts, and email campaigns

• Creating systems to organize and schedule our content pipeline

• Providing the technical skills in design and digital marketing that complement myideation

• Helping me stay consistent with our marketing efforts

• Contributing your own creative insights while executing on established vision

If you enjoy bringing creative concepts to life and thrive in an environment with constant new ideas and opportunities, you'll excel in this role. I value someone who can maintain momentum on our marketing initiatives while I focus on growing our core business offerings.

Key Responsibilities

• Content Planning & Creation

• Meet weekly with the founder to develop content strategies and plans

• Create and schedule content 30 days in advance

• Design graphics and visual content using Canva

• Draft engaging copy for social media posts and email campaigns

• Social Media Management

• Manage and grow our presence on Instagram, TikTok, and LinkedIn

• Schedule and post content consistently

• Monitor engagement and provide insights on performance

• Stay current with social media trends and best practices

• Email Marketing

• Create and send email campaigns using Flodesk

• Manage subscriber lists and segment audiences

• Track email performance metrics

• Website Maintenance

• Update website content as needed

• Ensure consistent branding across all platforms

• Administrative Support

• Organize marketing materials and digital assets

• Assist with basic administrative tasks related to marketing

• Research industry trends and competitor activities

Qualifications

• Experience with social media management (Instagram, TikTok, LinkedIn)

• Proficiency with Canva for graphic design

• Familiarity with email marketing platforms (Flodesk preferred)

• Comfort with AI tools and willingness to learn new technologies*

• Strong written communication skills

• Detail-oriented with excellent organizational abilities

• Self-motivated with the ability to work independently

• Interest in entrepreneurship and business growth

Ideal Candidate

• Has an entrepreneurial mindset and interest in building businesses

• Has previous experience working with brands on their marketing efforts

• Demonstrates creativity and an eye for engaging social media content

• Shows potential for growth and interest in developing additional skills

• Possesses a collaborative, positive attitude

• Available for a consistent weekly schedule

Job Type: Part-time

Pay: $16.00 - $20.00 per hour

Expected hours: 10 – 20 per week

Schedule:

• Choose your own hours

Experience:

• Digital marketing: 1 year (Preferred)

Ability to Commute:

• Winston-Salem, NC 27101 (Required)

Ability to Relocate:

• Winston-Salem, NC 27101: Relocate before starting work (Preferred)

Work Location: Hybrid remote in Winston-Salem, NC 27101

Salary : $16 - $20