What are the responsibilities and job description for the Product Marketing Manager position at Brentwood Water & Wastewater?
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Product Marketing Manager
Reading, PA, US
TodayRequisition ID: 2572
Product Marketing Manager
The Product Marketing Manager will drive the success of our products through effective marketing strategies and initiatives. A deep understanding of our target markets, competitive landscapes, and customer needs will play a key role in developing and executing marketing plans to drive product awareness, adoption, and revenue growth. This position supports both domestic and international markets. Employee may perform other related duties as required to meet the ongoing needs of the organization.
Essential Responsibilities
At Brentwood, we have a passion for both our products and our people. Our goal as an employer is to help you excel as an individual and as part of a team by providing you with satisfying, motivating, and stimulating work experience. The varied nature of the environment at Brentwood allows you to work alongside industry professionals on a wide range of projects, contributing your knowledge and strengths to develop innovative, market-driven solutions.
If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.
Product Marketing Manager
Reading, PA, US
TodayRequisition ID: 2572
Product Marketing Manager
The Product Marketing Manager will drive the success of our products through effective marketing strategies and initiatives. A deep understanding of our target markets, competitive landscapes, and customer needs will play a key role in developing and executing marketing plans to drive product awareness, adoption, and revenue growth. This position supports both domestic and international markets. Employee may perform other related duties as required to meet the ongoing needs of the organization.
Essential Responsibilities
- Work with management and team leaders to identify and implement appropriate marketing strategies to align with business development goals.
- Devise innovative strategies and campaigns to support the sales team, to generate high quality sales leads.
- Create compelling product messaging and content, including sales collateral, presentations, website content, and case studies, that effectively communicate the value proposition of our products.
- Utilize CRM systems to track, analyze, and report on marketing activities, customer interactions, and sales pipeline, and use data-driven insights to inform decision-making and drive continuous improvement.
- Conduct market research and analysis to understand customer needs, market trends, and competitive landscape, and use insights to inform product positioning, messaging, and differentiation.
- Oversee trade show participation, including pre-show planning, logistics coordination, booth design and set-up, staffing and post-show follow-up, to maximize brand exposure, lead generation, and ROI; travel to trade shows and events as needed.
- Work with the marketing team to develop integrated marketing campaigns that reach our audience in the most time- and cost-effective ways.
- Maintain a deep understanding of industry best practices and emerging trends in product marketing.
- Expand and develop marketing platforms.
- In conjunction with the Senior Manager, Marketing Communications, submit and manage the annual Marketing budget.
- Work with urgency and passion; help others be successful; act as an agent of change, supporting innovation throughout Brentwood.
- Support the team environment to uphold Brentwood’s core values, mission, and vision
- Bachelor of Arts or Science degree in Marketing, Business, or related field with 5 years of experience of B2B marketing experience.
- Excellent written and verbal communication skills and formal presentation skills; strong interpersonal and collaboration skills with an ability to communicate at all levels throughout the organization, as well as externally.
- Detail-oriented with strong organizational, planning, and problem-solving skills; able to think strategically, exercise judgment, adapt to changes, and make decisions.
- Ability to balance multiple projects simultaneously.
- Experience with setting goals and interpreting/analyzing results; able to use data to inform decisions.
- Skilled in Adobe Creative Suite design programs and Microsoft Office Suite
At Brentwood, we have a passion for both our products and our people. Our goal as an employer is to help you excel as an individual and as part of a team by providing you with satisfying, motivating, and stimulating work experience. The varied nature of the environment at Brentwood allows you to work alongside industry professionals on a wide range of projects, contributing your knowledge and strengths to develop innovative, market-driven solutions.
