What are the responsibilities and job description for the Sales Manager position at BrewDog?
About Us
We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back.
HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.
UNICORN FUND | Via our ground-breaking Unicorn Fund, we give away 10% of our profits, to our amazing crew members, every single year. We wouldn’t be able to do it without you so it’s only right we share the success together.
Retirement (401k): BrewDog wants to make sure you, your family, and pups are covered long-term. Safe Harbor Matching Contributions: BrewDog matches 100% of your elected deferral, up to 6% of your compensation.
4 WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend it doing whatever you want.
STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)
BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally- recognized Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more per hour for each level you pass.
AND A LOT MORE | Okay, deep breath… Full time employees will receive enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programs, enhanced family friendly policies around maternity and paternity leave, additional holiday days per year, pawternity leave, DE I and crew forum groups and a “shifty” crew beer/beer allowance.
We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.
About The Role
Main Duties and Responsibilities
- Work Convention Centres for Pre-approved access to large exhibitors and build client relations.
- Work local Key Influencers including Hotels, Convention & Visitor Bureaus, Chambers, Retail Outlets, Office Buildings and Condo/Apartment buildings
- Proactively solicit, negotiate and book new & repeat clients business through networking, social - media, outside calls, community outreach, telemarketing, marketing/mailings, and sample drops.
- Drive new relationships with businesses/clients (targeting Convention & Trade-Show Exhibitors.) to build an active list of accounts.
- Always maintain a healthy pipeline that ensures achievement of established revenue targets.
- Respond to and set up In-House special events, Off-Site catering, buy-outs to ensure we can best show the brand and capture any sales opportunities.
- Identifying market areas and strategic partnerships and opportunities for influencers.
- Developing market strategies and tactics and attend local conventions & trade shows.
- Manage business on the books successfully and work pipeline of inquiries, prospects, tentative and definite bookings
- Keeps up on industry trends and seeks creative ways to infiltrate markets/accounts
- Assist in reviewing and updating menus/packages, as requested to satisfy guest needs/maximizing revenue
- Identifying emerging markets to find new sales opportunities
- Maintain contact with existing clients to make sure they are satisfied and request referrals
- Maintain a calendar of local and regional events to identify and inform the team about potential sales opportunities.
Key Skills
Job Details:
- Design and assemble menu cards, signage and event materials for the Operations team.
- Ensure timely communication of any event changes to the Operations team for smooth transitions.
- Act as a liaison between FOH & BOH Operations, and Marketing to ensure alignment and teamwork.
- Verify that events are properly closed out in the POS system, and payments have been received before each event as needed.
- Collaborate with Accounting and Operations to address any discrepancies or payment-related concerns.
- Organize rental equipment, linen orders, and other event supplies as directed.
- Prepare weekly Banquet Event Order (BEO) packets and assist with expense reports.
- Manage shared documents and files to ensure easy access and organization for the team.
- Send reminders and confirmations to Operations and Vendors to keep everyone informed and on schedule.
- Provide support for special projects or urgent tasks that arise during peak event seasons.
About You
Experience
- Event Sales annually exceeding $2million
- In-depth knowledge of Las Vegas Conventions & Trade-shows, Seasonal Events, Sporting Events
- Local to the market with a strong network of clients
- Must be outgoing with a high comfort level actively engaging guests and team. Exhibits strong telephone, email, and interpersonal communication skills, as well as exceptional organizational and time management skills
- Comfortable working independently, taking initiative to identify and accomplish tasks
- Understanding of how to position products against competitors
- You have a track record of smashing sales goals and a knack for turning prospects into satisfied customers.
- Basic understanding of legal contract language
- Minimum 5 years’ experience in Event/Sales/Hospitality
Salary : $2
