Outreach Coordinator

Overview

The Outreach Coordinator is a critical member of the Center team that acts as the external facing representative of BrightView across all organizational levels. The Outreach Coordinator's primary role is to achieve admission targets through focused referral generation and strategic brand-building initiatives. This individual will act as the community liaison/outside sales representative for BrightView to identify, establish, and maintain communication and relationships with potential referral partners in their respective community. They are responsible for attending community events, being a liaison with health systems, facilitating interaction with the criminal justice community, and interfacing with complimentary service providers in the substance use disorder marketplace. 

Responsibilities

• RELATIONSHIP MANAGEMENT AND PARTNERSHIPS:
  • Identify, establish, and maintain relationships with key potential referral partners in healthcare, criminal justice, community agency, and substance abuse treatment settings to develop/maintain clear pathways for patient access to treatment.
  • Be a resource for BrightView care providers and management to manage relationships with third-party organizations.
  • Develop efficient routing strategy for field visits based on business need, referral potential, strategic focus, and trends.
• COMMUNITY ENGAGEMENT AND EDUCATION:
  • Develop in-depth knowledge of BrightView's service offerings and maintain clear pathways for patients to enter treatment.
  • Organize, attend, and/or participate in special events and promotions advocating for BrightView and its patients.
  • Actively engage, educate, and develop community stakeholder relationships at all levels to increase brand awareness in the marketplace.
  • Meet with care providers across all BrightView locations to collect ideas and resources for sharing across the organization.
  • Assist Center Team in addressing market-specific initiatives and coordination of liaison activities.

• STRATEGIC PLANNING AND MISSION ALIGNMENT:
  • Understand the mission of BrightView and align outreach efforts accordingly.
  • Identify relevant trends and market opportunities for strategic planning.
  • Develop and implement outreach activities, campaigns, and strategies aligned with the organization's mission.
• COMMUNICATION AND DOCUMENTATION
  • Document all meaningful interactions with referral partners in CRM platform and maintain integrity of all account details and contact information.
  • Collaborate effectively and often with Center Team and operational stakeholders to ensure alignment in achieving growth objectives.
  • Serve as a spokesperson/representative for the BrightView organization at community meetings and special events, implementing outreach strategies and communications.
  • Provide guidance and development on marketing materials to support outreach efforts.

Maintain performance scorecard to provide trend analysis, communicate strategic objectives, and regularly communicate value of outreach efforts.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Proven ability to achieve sales or business development targets
• Ability to identify new business, use data to identify trends, and actively develop accounts and relationships
• Open to professional growth, willing to accept feedback, learn new concepts, and increase knowledge base
• Active knowledge of addiction medicine/behavioral health industry/markets
• Outgoing personality, ability to connect and engage people openly and build rapport
• Ability to work independently as well as collaboratively with various teams
• Ability to travel when needed and flexibility in scheduling
• Excellent communication skills, time management and ability to utilize reporting and CRM software platforms (Excel required, Salesforce preferred)

Qualifications

• EXPERIENCE
  • Required: 1 year of outside sales experience (referral-based healthcare experience preferred)
• EDUCATION:
• • High School Diploma (Required)

Bachelor’s Degree in Marketing, Business Administration, or related field (Preferred)

BENEFITS AND PERKS: 

• PTO (Paid Time Off) 

• Immediately vested and eligible in 401k program with employer match.  

• Company sponsored ongoing training and certification opportunities. 

• Full comprehensive benefits package including medical, dental, vision, short term disability, long term disability and accident insurance. 

• Tuition Reimbursement after 1 year in related field  

We offer competitive compensation, comprehensive benefits, and a supportive work environment dedicated to your professional growth and development.