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Digital Marketing Specialist

Bristol Myers Squibb
Lawrence, NJ Full Time
POSTED ON 1/12/2024 CLOSED ON 7/8/2024

What are the responsibilities and job description for the Digital Marketing Specialist position at Bristol Myers Squibb?

Onsite Role!

Print Production Manager

The Production Manager (Producer) will be a critical matrix team partner for the Product and Engagement Planning teams, seeking to create a versatile role for marketing campaign management and execution across Digital and Print materials for a Brand book of work or a particular therapeutic area or franchise. The Producer Role is responsible for gathering estimates on production work efforts across tactics, based on established brand and engagement strategy plans for the upcoming year, ensures tactical campaigns aligned with the strategy and are carried through and executed in the proper cadence, fed by content module approval and tactical activity calendar updates.

Key Responsibilities (but not limited to:

Lead the planning and execution for Print Production book of work for a series of brands or Therapeutic area; performs QA and spot checking across materials for both print and digital Responsible for all aspects of the printed materials; partnering with matrix agencies and warehouse partner

Obtains print estimates and understands the scope of all projects in the portfolio

Work proactively with vendors to ensure continuous improvement and optimal production solutions for new and existing marketing materials, including media, translations, and direct marketing materials

Collaborates with Capability Leads, IT and Engagement Planner to schedule resources and plan executions

Experience with warehouse management and troubleshooting with field force requests; in addition to managing field user roster

Runs or attends status meetings for Brand or Therapeutic area with matrix participants

  • Will learn tools used to support project management, workflow, timelines, finances and inform improvements needed to lead a project

  • P&L or knowledge of Budget Management required

Competencies

Experience in independently managing complex projects and leading processes with cross-functional workstreams

Strong planning, organizational, and prioritization skills-Ability to effectively organize and prioritize tasks to achieve established deadlines

Has passion for the role, shares ideas, brings improvements forward, teaches others

Ability to function effectively under conditions of uncertainty and ambiguity, and ability to navigate competing demands

Education Requirements:

  • BA/BS Required

Must have Print production buying experience and strong knowledge of offset printing

Strong Microsoft Office Skills (Excel; spreadsheets, pivot tables)

Strong knowledge of Veeva Promomats system and how to navigate

  • 5 years in marketing and/or activation in large complex organization

  • 7 years of Print and Digital marketing management planning and budget allocation experience

  • 3 years Project Management experience (PMP not required, but ideal)

Salary : $77,800 - $98,600

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