Digital Marketing Specialist

Job Summary: Hybrid (Locally) Preferred or Remote Working Arrangement Considered. Position will require occasional travel. The Digital Marketing Specialist must be a dynamic individual who is passionate about digital marketing. This individual will be responsible for executing editorial strategies, managing multi-channel content campaigns, and optimizing digital efficiency through streamlined processes. If you thrive on organization, are a tech-forward problem solver, and want to be part of an innovative and collaborative team environment, this may be the position for you. As an agency, we have capabilities in strategy and planning, creative services, and digital content creation.

essential duties and responsibilities:

• Develop and execute content marketing tactics across multiple social media channels
• Manage and track projects from start to completion, ensuring deadlines are met, and quality standards are upheld
• Contribute to blog content, write social copy, and design slide decks as needed
• Schedule, manage, and track social content, ensuring technical quality requirements are met
• Oversee social media community outreach and management, including Pinterest board management
• Create, manage, and optimize social media advertising campaigns in Meta Ads Manager, TikTok Ads, Pinterest Ads, and more
• Lead automation processes and create efficiencies through macros and workflows
• Ensure content quality control, managing and reviewing creative and strategic work
• Manage client tagging, UTM code creation and tracking to support digital campaigns
• Curate industry news and trends, contributing to strategic insights for the team
• Manage certification plans for continual professional growth (e.g., Google, HubSpot)
• Assist team members when needed to maintain smooth project completion

education and experience requirements:

• Bachelor’s degree in business, marketing communications, or a related field, or have equivalent work experience
• 3 years' experience in marketing or project management, with a focus on social media
• Previous advertising agency experience preferred
• Experience working in the Home Goods or Interior Design verticals is a plus

knowledge, skill, and ability requirements:

• Strong Macintosh skills
• High-level Google Analytics reporting and utilization of Google Tag Manager
• Proficient in Meta Business Suite and Meta Ads Manager, and other media self-serve platforms
• Fundamental knowledge of digital marketing strategies
• Experience in building and executing editorial strategies, especially in multi-channel content
• Knowledge of social media platforms, scheduling tools, and high-level reporting tools
• Knowledge of social media and editorial scheduling software
• Strong organizational skills
• Strong penchant for quality control and adherence to brand standards
• Technical savvy, with experience in creating efficient processes and automation
• Strong content creation, scheduling, and copywriting/copy-editing experience
• Working knowledge of Microsoft Office software
• Proven track record executing multiple projects with various timelines
• Occasional travel for client meetings, and if remote, to BMD home office in Fort Wayne, IN as needed

interpersonal skills:

• Excellent communication and interpersonal skills, capable of engaging effectively at all levels
• Clear and professional written and verbal communication skills. Ability to speak effectively with internal and external teams
• Communicate positively and professionally
• Able to confidently present to clients and internal team members required
• Develop strong, trusting relationships with clients and vendor partners, providing leadership and support during strategy, ideation, and execution
• Open-minded and active listener
• Detail and multi-task-oriented
• Strong desire to grow in an agency environment is a plus

Please note that only qualified candidates will be contacted. We appreciate your interest in our position.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Fort Wayne, IN 46804

Salary : $55,000 - $65,000