Demo

Business Development Specialist - Marketing Agency

Britton Marketing & Design Group
Fort Wayne, IN Full Time
POSTED ON 1/31/2025
AVAILABLE BEFORE 5/1/2025

Job Description

Job Description

Britton Marketing and Design Group, a BrandStar company based in Ft. Wayne, IN, is seeking dynamic and results-driven Business Development Specialist to expand our client base and foster lasting partnerships. This role involves managing a lead pipeline, identifying new business opportunities, and cultivating relationships with potential clients to support the growth of BMDG's marketing and branding services. As a Business Development Representative, you will play a pivotal role in promoting Britton's innovative solutions to potential clients and ensuring the obtainment of revenue objectives.

Specific responsibilities of the Business Development Specialist include :

  • Build and nurture strong relationships with prospective clients and partners through regular communication and meetings.
  • Actively engage with decision-makers to understand their marketing needs.
  • Generate leads through cold calling, networking, and other innovative methods.
  • Develop and implement strategic plans to identify and target new business opportunities.
  • Manage the full sales cycle for inbound leads and cross-sell opportunities from other business units.
  • Partner with internal teams to craft and deliver compelling proposals including value proposition and agency differentiators.
  • Collaborate with the marketing team to develop and execute marketing campaigns and initiatives.
  • Ensure sales pipeline and client-related information is accurate and current within company systems.
  • Negotiate contracts and agreements for individual marketing projects and recurring services.
  • Close new business and obtain revenue, profit, and other targets.

Who is Britton Marketing and Design Group?

Britton is a highly strategic marketing agency located in Fort Wayne, IN - right in the New American Middle. We identify a brand's biggest growth opportunities and tailor everything we do to achieving that growth. Being part of the New American Middle means we understand and value family and community. Our success is attributed to the world-class people on our team and our ability to help them grow. Britton is a division of BrandStar Inc.

For more information on us, please visit our website www.brittonmdg.com.

  • Bachelor's degree in marketing, business management or similar major or equivalent experience.
  • 5 years of proven success in outside sales or business development using consultative sales approaches, preferably in marketing agency services.
  • Minimum of 3 years experience selling marketing agency services.
  • Proficiency in Microsoft Office Suite and HubSpot CRM software required.
  • Must have excellent communication and interpersonal skills with the ability to comfortably and effectively speak with individuals within C-level positions or other decision makers.
  • Strong analytical, problem-solving, and strategic thinking skills.
  • Ability to work independently as well as part of a team.
  • Willingness and ability to travel frequently to meet with qualified prospective clients.
  • Ability to prioritize multiple projects and meet deadlines.
  • Knowledge of industry and market trends.
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