What are the responsibilities and job description for the Senior Director, Digital Marketing position at Brivo?
SummaryBrivo is seeking a dynamic and strategic Senior Director of Digital and Brand Marketing to lead the development and execution of comprehensive marketing strategies that elevate the Brivo brand, generate qualified leads, and drive sales pipeline growth. This role will oversee marketing operations, multi-channel campaigns, and content creation to achieve sales and company revenue targets.The ideal candidate is a results-oriented marketing leader with extensive experience in digital marketing and a proven ability to optimize marketing processes, analyze data, and deliver measurable outcomes in a fast-paced B2B environment.ResponsibilitiesDigital and Brand Strategy Development : Develop and implement a holistic digital and brand marketing strategy aligned with Brivo’s business goals, identifying target audiences and the most effective channels to engage them.Corporate Messaging : Craft and maintain messaging that reflects Brivo’s values, mission, and goals, ensuring consistency in tone, style, and content across all marketing materials.Campaign Management : Lead a high-performing team to design, execute, and optimize multi-channel marketing campaigns across digital platforms, including email, paid advertising, social media, webinars, events, and content marketing.Marketing Technology Expertise : Leverage marketing automation tools, CRM systems, and other technologies to streamline campaign execution, enhance lead generation, and improve marketing efficiency.Data Analysis and Reporting : Monitor and analyze campaign performance metrics (e.g., MQLs, SQLs, conversion rates, ROI) to identify opportunities for improvement and drive data-informed decision-making.Pipeline Generation : Own and drive responsibility for delivering consistent marketing-sourced opportunities to the sales team, ensuring a strong and predictable sales pipeline.Team Leadership : Recruit, develop, and inspire a high-performing digital marketing and brand team, fostering a collaborative and innovative environment.Qualifications10 years of digital marketing experience, with a focus on demand generation in a B2B environment.5 years of progressive management experience, including leading teams and mentoring talent.Strong working knowledge of access control or the physical security market is preferred.Proven track record of executing successful demand-generation strategies that drive measurable revenue growth.Deep understanding of digital marketing channels, including SEO, SEM, social media advertising, email marketing, and content marketing.Proficiency in marketing automation tools (HubSpot, Marketo) and CRM systems (Salesforce).Strong analytical abilities with a data-driven approach to campaign performance optimization.Excellent communication and collaboration skills to work effectively across sales, product, and other cross-functional teams.Leadership capabilities to motivate and manage a team of marketing professionals, driving accountability and results.This full-time position offers a total compensation package ranging from $170,000 to $190,000. Individual compensation packages are based on job-related skills, experience, qualifications, work location, training, and market conditions. In addition to cash compensation (base salary and, where applicable, incentive or overtime pay), Brivonians enjoy a robust benefits and perks package tailored to their work location.About UsBrivo Systems LLC created the cloud-based access control and smart spaces technology category over 20 years ago and remains the global leader serving commercial real estate, multifamily residential, and large distributed enterprises. The company’s comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment. Brivo’s building access platform is now the digital foundation for the world's largest collection of customer facilities, protecting over 600 million square feet across 60 countries. Brivo is privately held and headquartered in Bethesda, Maryland.Brivo is an Equal Opportunity / Affirmative Action Employer committed to providing an inclusive work environment. If you require reasonable accommodations during the application or interview process, please contact jobs@brivo.com.#J-18808-Ljbffr
Salary : $170,000 - $190,000
