What are the responsibilities and job description for the E-COMMERCE MARKETING MANAGER position at Brodart Co?
Reporting to the Vice President Supplies, the E-commerce Marketing Manager will plan, develop, manage, and optimize marketing strategies for an e-commerce brand that promotes our products. It is a significant role in enhancing brand awareness within the digital space, driving website traffic and acquiring leads or customers. Working closely with graphic designers and copywriters, and ensuring marketing deliverables are up to standard and aligned with our branding guidelines.
- Responsible for planning, developing and overseeing the execution of campaigns, seasonal promotions, loyalty programs, and other marketing initiatives aimed at increasing sales and maximizing profits of the e-commerce platform.
- Ensuring that our e-commerce store is regularly updated with new products and promotions correctly and within agreed-upon deadlines.
- Working closely with Purchasing and the Warehouse teams in order to ensure smooth order fulfillment.
- Running A/B tests and continuously optimizing email and social media campaigns for sales and conversions.
- Develop a comprehensive e-commerce marketing strategy to increase customer traffic and boost sales.
- Assign tasks to individual members of the marketing team, and ensure campaigns are completed within schedule.
- Monitor and analyze campaign performance and new product sell-through. Prepare reports, provide actionable insights, and suggest improvements based on findings.
- Maintain the integrity of the brand image and consistency of voice across multiple channels to ensure our brand stays top of mind.
- Analyze web analytics to understand customer behavior and site performance.
- Create and maintain customer journeys
- Other duties as assigned
- Bachelors degree in Marketing, Communications, Business Management, or a similar discipline.
- 4 years of experience in E-commerce or Digital Marketing.
- Superior interpersonal and communication skills.
- Skills in digital marketing, data analysis, SEO, PPC advertising, content creation.
- Strong analytical skills and the ability to make strategic, data-driven decisions.
- Experience with E-commerce platforms, such as Shopify.
- Solid understanding of e-commerce framework.
- Attention to detail and ability to manage multiple projects.
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EQUAL OPPORTUNITY EMPLOYER/VETERANS/DISABLED
Brodart Co. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
