What are the responsibilities and job description for the Senior Living Sales and Marketing Director – Divisional Travel position at Brookdale?

Overview

Overnight Travel for extended periods of time required

We’re looking for an experienced Sales and Marketing Director with a background in Senior Living to drive revenue and exceed sales goals across assigned Brookdale communities. This role involves developing and executing marketing plans, leading sales teams, and ensuring rapid occupancy growth. You’ll be responsible for coaching associates, making high-impact sales calls, and collaborating with leadership to optimize community performance. This position requires overnight travel at least 20 days a month, with assignments that may change frequently. If you're a motivated sales leader with Senior Living experience, passionate about achieving targets and enhancing customer satisfaction, we want to hear from you!

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Responsibilities

Generates high-volume recurring streams of new move-in revenue for assigned Brookdale communities with open Sales and Marketing Director positions.

Supervises and coaches the daily sales activities of at least two full-time associates onsite to achieve desired move-in results.

Drives rapid occupancy growth and prioritizes rate integrity where assigned by conducting high-quality daily phone and in-person sales calls that convert to move-ins.

Attends daily stand-up meetings and communicates current product information to appropriate community associates daily and as needed, including but not limited to availability, pricing, and concessions.

Partners with Director(s) of District Sales to develop and execute business plans to achieve community revenue and occupancy goals.

Maintains a working knowledge of and manages all relevant sales-specific software programs and Customer Relationship Management systems needed to generate high move-in volume.

Motivates community associates to meet or exceed weekly and monthly sales performance expectations in partnership with community operations and clinical leaders.

Maintains current working knowledge of relevant competition in markets where assigned.

Provides accurate and timely move-in forecasts weekly and as requested.

Communicates incoming resident’s needs and preferences to the Executive Director and / or appropriate community associate(s) to enhance customer satisfaction upon move-in.

Fosters a positive image of each assigned community and the Brookdale brand with all customers, residents, associates, and relevant professional / volunteer influencers.

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by their supervisor.

Qualifications

Education and Experience : Bachelor’s degree in Marketing, Business, or related field. Three to five years of sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required. Additional years of related work experience may be substituted for the education requirement on a year-for-year basis up to four years.

Certifications, Licenses, and Other Special Requirements : Requires a valid driver’s license and frequent car and / or air travel as needed.

Knowledge and Skills : Possesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Knowledge of Medicare and Medicaid regulations to include applicable processes for the product line(s) being sold. Ability to operate smartphones, personal computers, and related software is required.

Physical Demands and Working Conditions

Standing

Walking

Sitting

Use hands and fingers to handle or feel

Reach with hands and arms

Stoop, kneel, crouch, or crawl

Talk or hear

Ability to lift : up to 25 pounds

Requires interaction with co-workers, residents or vendors

Requires Travel : Frequently

Salary Range Information

89,140 - $113,550 / year

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Salary : $89,140 - $113,550

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Senior Living Sales and Marketing Director – Divisional Travel

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