What are the responsibilities and job description for the Director of Design position at Brooklinen?
We’re excited to be looking for a Design Director to join our team in Brooklyn, NY to lead graphic design and art direction at Brooklinen, a beloved soft home essentials brand. You will lead concepting through execution as both “coach and player,” for all brand, digital product, campaign, and evergreen creative assets. You will play a major role in shaping our brand as it enters its next phase of growth.
This role is perfect for you if you are passionate about cultivating a culture of creative excellence and working with an experienced VP Creative and Marketing Leadership team to get there; if you have deep experience in and passion for graphic design and photo art direction; you get energy from being a creative leader; and you love partnering across teams to develop the most powerful brand and product storytelling.
What you’ll do
- Inspire excellence, brand recognition, and brand relevance through quality creative work, partnering with Copy Director and the VP of Creative to provide direction and constructive feedback on creative assets.
- Lead with passion and compassion, guiding art team in a way that both meets a standard of creative excellence and provides the team with growth opportunities.
- Collaborate with Brand, Growth, Retail, Ecom, Merchandising, and Marketing Operations teams to interpret briefs with clarity and build impactful presentations to align on creative & design concepts and execution —as well as identify best resources from the team and externally dependent on project needs.
- Participate in cross-functional briefing and status meetings with teams and be able to monitor the progress of projects in partnership with the Marketing Operations team.
- With the VP Creative and Marketing Operations team, ensure that work meets creative standards of excellence, reflects brand standards, is on budget and deadline, and that ideas are as relevant and successful in reality as they are in concept.
- Lead creation, execution, and evolution of Brand Guidelines.
- Keep up with industry trends and innovations.
- Have fun. At Brooklinen, we take our brand seriously rather than ourselves. Build a culture of fun and creativity amongst your team and with cross-functional partners.
We're looking for someone who brings
At Brooklinen, we’re committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is between $150,000 and $170,000 with a 15% target bonus.
Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team.
At our core, we’re a team that values authenticity, passion, and genuine connection. We’ve cultivated a culture where friendly, welcoming, and driven people thrive together—fueling an environment that’s collaborative and refreshingly low-ego. We’re strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture.
We believe in balancing hard work with personal well-being. Here, recharging isn’t just encouraged; it’s essential. Our workday kicks off at 10 am, we’re serious about taking vacations, and we wrap up by 3 pm on “Summer Fridays” all year long. Hanging out with teammates is just as important as unplugging to get a great night’s sleep.
Growth is in our DNA. As our company expands, we’re committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact.
Hybrid work? Absolutely. We’re proud of our flexible HQ schedule—which is currently two days in the office, and three days remote—to support work-life balance.
But don’t just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We’re just getting started, and we’d love for you to be a part of this next chapter.
Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated.
About Brooklinen
Brooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind : To create happiness at home with products that are made to be lived in.
While you may have heard of us as “The Internet’s Favorite Sheets,” ten years later, we’re so much more than that. We design with the modern bedroom in mind – a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
Our products are that good. But don’t take it from us alone : Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times’ Wirecutter, and many more.
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Salary : $150,000 - $170,000