What are the responsibilities and job description for the Social Media and Marketing Coordinator position at Brooklyn Flow?
Social Media & Marketing Coordinator
Brooklyn Flow, a yoga and wellbeing hub in Brooklyn, is seeking a creative and strategic Social Media & Marketing expert to lead our brand’s online presence, engage our community, promote our classes and special offerings and attract and retain clients. You’ll be responsible for crafting compelling content, managing outreach strategy, and ensuring our brand message aligns with our mission of wellness and mindfulness. The job is structured as a half time position though there is opportunity for growth and expanded leadership responsibilities.
Key Responsibilities
Social Media Management
- Develop and execute a content strategy across Instagram, Facebook, and other relevant platforms. Plan and schedule engaging posts, reels, and stories to increase brand awareness and engagement.
- Plan and execute paid social media ads as needed.
- Create high-quality visuals, graphics, and videos that reflect our identity.
- Work with yoga instructors and wellness practitioners to highlight classes, events, culture, and testimonials on a limited budget.
Marketing & Brand Growth
- Develop marketing campaigns to promote classes, workshops, and special events.
- Work with staff on strategy for email marketing campaigns, including newsletters and promotional emails.
- Collaborate with influencers, local businesses, and partners for cross-promotions.
- Utilize Mindbody tools to maximize, track and maintain client base, improve processes for communication and retention
Qualifications & Experience
- 2 years of experience in social media management, marketing, or a related field.
- Passion for yoga and holistic health.
- Strong content creation skills (graphic design, photography, video editing is a plus).
- Excellent written and verbal communication skills.
- Experience with social media tools (Meta Business Suite, Ad ManagerCanva, Editing apps or similar).
- Knowledge of email marketing platforms
- Willingness to research MBO software to maximize help in retention
- Understanding of SEO and paid advertising strategies is a plus.
- Capacity to work with a limited budget.
Benefits
- Work in a supportive, wellness-focused environment.
- Free yoga classes and workshop discounts
- Opportunity for leadership grow with a thriving yoga and wellness community.
- Flexible work schedule and potential for hybrid/remote work.
How to Apply:
Send your resume, and relevant social media links, and a brief cover letter to hello@brooklynflow.com