What are the responsibilities and job description for the Manager, Marketing, LAC position at Brother USA?
The Company At a Glance
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Role at a Glance
The Manager, Marketing, LAC (Latin America & Caribbean) develops the strategy and manages the execution of the marketing plans that help to build brand awareness and preference, drive sales, and establish Brother as the preferred brand in the target markets. The role’s focus is on the Latin America & Caribbean territories, including but not limited to Central America, Caribbean, Colombia, Ecuador, with an emphasis on long-term penetration of customer segments in Printing, Scanning, and Labeling products.
The role works collaboratively with other internal groups including but not limited to: Sales, Operations, Product, Finance, HR and Legal, to develop strategies, and effective execution to not only achieve, but exceed sales and budget goals, driving, and maintaining growth and gaining critical market share.
The Manager demonstrates strong leadership, effective management of internal and external teams, as well as key agencies and vendors, and channel partners such as retailers, eCom players, resellers, and end users.
Key Duties & Responsibilities
Strategic Marketing
Education
25% travel in Central America, Caribbean, Colombia, Ecuador
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Role at a Glance
The Manager, Marketing, LAC (Latin America & Caribbean) develops the strategy and manages the execution of the marketing plans that help to build brand awareness and preference, drive sales, and establish Brother as the preferred brand in the target markets. The role’s focus is on the Latin America & Caribbean territories, including but not limited to Central America, Caribbean, Colombia, Ecuador, with an emphasis on long-term penetration of customer segments in Printing, Scanning, and Labeling products.
The role works collaboratively with other internal groups including but not limited to: Sales, Operations, Product, Finance, HR and Legal, to develop strategies, and effective execution to not only achieve, but exceed sales and budget goals, driving, and maintaining growth and gaining critical market share.
The Manager demonstrates strong leadership, effective management of internal and external teams, as well as key agencies and vendors, and channel partners such as retailers, eCom players, resellers, and end users.
Key Duties & Responsibilities
Strategic Marketing
- Achieve a clear understanding of Customer Segments
- Develop positioning and value propositions
- Develop effective and clear messaging that generates brand awareness, preference, and differentiation
- Understand different customer journeys from awareness to conversion and advocacy
- Lead the annual marketing plan and budget execution
- Provide strategic direction for marketing campaigns to increase brand awareness, leads, and establishing Brother as the preferred brand
- Execute and manage end-to-end campaigns
- Creative innovation: work with agencies to develop and manage creative ideas, campaigns, and promotional programs that achieve outstanding conversion and loyalty
- Assemble a team of external Vendors/Agencies and manage them effectively
- Ensure all campaigns are designed to achieve measurable results and ROI; develop relevant KPIs, analyze performance and recommend opportunities for improvement
- Work with Finance/Credit, Sales, and Operations to effectively manage all programs and promotion mechanics and processing
- Create or repurpose content to leverage in campaigns
- Lead product launches and key seasonal activities
- Manage, allocate and oversee all the Channel Marketing Initiatives within Central America, Colombia, Ecuador, and the Caribbean Countries
- Develop a solid Retail/eCom partner program that can serve as the annual framework for promotional, pricing, and other joint initiatives with each retail account
- Design a comprehensive Sell out strategy, that will achieve goals in physical as well as in eCom environments
- Work with channel partners to expand the reach of our existing marketing efforts, measuring performance by monitoring partner outreach and results of any combined activities
- Co-create combined messaging, promotions, or campaigns with partners to drive demand
- Collaborate with Sales, Business Development, and Operations teams to develop integrated partner programs
- Participate and organize trade shows, training and webinars
- Develop and oversee company’s digital and social media strategy, with the goal of increasing brand awareness and customer and teams’ engagement
- Develop relevant Key Performance Indicators (KPIs), analyze performance to determine return-on-investment (ROI) and make recommendations for improvement
- Communicate activities to management on a monthly basis
Education
- Bachelor's Degree (or equivalent experience) in Business, Marketing, or related field- required
- Minimum 7 years
- A combination of relevant experience spanning the following areas:
- Developing & executing marketing strategy
- Developing effective B2C marketing campaigns, managing execution, measuring performance, and enhancing tactics to drive continuous improvement and revenue
- Managing channel marketing programs
- Managing product launches and creating product marketing messages
- Managing social media platforms
- Spanish- Required
- Customer Relationship Management Software (Salesforce Intermediate preferred)
- Marketing Automation Platform (Eloqua or similar preferred)
- Ability to handle and prioritize multiple projects under pressure and execute on tight deadlines
- Ability to collaborate and to achieve desired results by building trust and relationships with different functions in the organization
- Ability to translate insights into actionable recommendations
- Ability to think creatively and develop ideas the meet business needs
- Ability to self-motivate and focus on results
- Excellent communication skills (verbal, written, interpersonal)
- Excellent presentation skills, with an ability to present to all levels of the organization
25% travel in Central America, Caribbean, Colombia, Ecuador
- The salary (or hiring) range for this position is $ 100,000.00 - $ 120,000.00 per year
- Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
- This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
- Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/
We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
- Brother’s Product Categories: https://careers.brother-usa.com/our-products
- Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs): https://careers.brother-usa.com/employee-resource-groups-diversity
- Corporate Social Responsibility: https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability
- Work-Life and Flexibility: https://careers.brother-usa.com/lifeatbrother
- Growth and Development: https://careers.brother-usa.com/career-development
- Follow us on LinkedIn: https://www.linkedin.com/company/brother-usa/
Salary : $100,000 - $120,000
