Senior Manager, Regional Sales, LAC Retail, eCommerce, BMG

Let's Grow Together

Our mission is to live our “at your side” promise and simplify and enrich the lives of our customers, employees, and communities. "At your side" is more than a slogan to us; it’s the purpose we do our best to fulfill every day. With a legacy spanning over a century, this is a great place to launch or expand any career and push the boundaries of what comes next. We're committed to achieving shared success, and we provide opportunities for you to develop through experience, exposure and education. Our people have always leveraged their unique perspectives to keep us on the right track for a lasting future. If you want to innovate, learn, and grow with a global leader that builds products, services, and a company people love, then we’ll be “at your side” every step of the way.

The Senior Manager, Regional Sales, LAC Retail, eCommerce BMG increases presence and Sales in Retailers and eCommerce websites in the Latin America & Caribbean territories, including but not limited to Central America, Caribbean, Colombia, Ecuador, with a focus on channel management and expansion, and long-term penetration of consumer segments in Printing, Scanning and Labeling products. This position has direct reports, as well as works collaboratively with other internal groups including but not limited to: Marketing team, Sales Operations, Product Managers, Finance, HR and Legal, to develop strategies, provide ongoing feedback and make recommendations that are developed to not only achieve, but exceed sales and budget goals, drive and maintain growth and gain critical market share.

What You’ll Do

Sales Management

• Develop and implement distinct strategic growth plans for the different channel partners in the region such as Exporters, in country Distributors, Retailers, eCommerce, retail Resellers and others
• Develop plans to acquire new high-quality partners and customers to achieve a network expansion and footprint in each country that allows for a thorough market coverage
• Manage a large volume of product placements, promotions, advertisements and other programs, ensuring business goals are met or exceeded
• Work with customers’ and their eCommerce websites to ensure Brother products are represented and marketed appropriately; identify opportunities to enhance Brother’s online presence through a variety of formats
• Establish sales targets inside and out (Channel partners and Internal)
• Implement a solid Account Management program that allows the Sales team to drive each account and achieve targets
• Manage relationships with Principals, Owners, and Key Decision Makers
• Build strong relationships with customers and provide a high-level of customer service for all requests, inquiries, and programs
• Prospect for new business, recognizing opportunities within accounts that could lead to new product or category placements
  
  
  

Coaching and Mentoring

• Develop a team that exemplifies the Brother Culture, demonstrating Accountability, Boldness, Excellence and Authenticity
• Create Value in the eye of the Customer
• Work closely with Direct Reports to execute on existing business, as well as drive new business
• Identify and provide sales tools, both in technology and areas of business
• Ensure company policies and divisional procedures are met
  
  
  

Program Development / Promotional Planning

• Grow sales by identifying stretch goals, measuring profit & outcome
• Understand the needs of the customer and consumer segments, linking them to Brother capabilities/advantages
• Design and implement Retail and Consumer programs such as Volume Rebates, Market Development Funds (MDF), Consumer Rebates, Sell out Promotions, coordinating with Marketing function
• Manage promotional processes, including but not limited to promo forms, promo forecasts, communications with the customer’s team, promo implementation, and promo verification
• Ensure promotional activity is in alignment with company goals
  
  
  

Forecasting/Supply Chain Management

• Work closely with direct reports and Sales Operations to maintain accurate product forecasts. Have a clear understanding and management of POS and Inventory flows in each stage of the Value chain

About Our Ideal Candidate

Education

• Bachelor’s Degree (or equivalent experience) in Business, Marketing, Engineering, or similar field – Required
  
  
  

Experience

• Minimum 8 years experience in Sales Management experience in the Consumer Products/Appliances/Electronics/Technology market in Latin America, in a Manufacturer, Retailer, or other Retail / eComm market player.
• Minimum 4 years experience managing key accounts within a B2C Sales environment, preferably within the Consumer Electronics industry
  
  
  

Languages

• Spanish
• English
  
  
  

Other Skills, Knowledge, & Abilities

• Demonstrated ability to exceed sales targets within a direct selling organization and/or indirect operation
• Ability to quickly assess and define a customer’s business needs. Identify processes, competitive issues, pressures, and vendor partnerships
• Ability to lead a sales function/region and set strategic direction
• Self-starter, innovative, growth oriented. Positive, high-energy leader.
• Time management skills and ability to plan, prospect and add new business
• Strong attention to detail
• Strong communication skills (verbal & written)

Additional Details For This Role

• The salary (or hiring) range for this position is $120,000 - $150,000 per year
• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
• This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/

What We Offer Our Employees

At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:

• Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication
• Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
• Professional Development: We're committed to helping you grow in your career with opportunities for training and development
• Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance
• Employee Engagement: Join a team that values your contributions and celebrates success together
  
  
  

Learn more about our benefits: https://careers.brother-usa.com/benefits

Learn more about life at Brother: https://careers.brother-usa.com/lifeatbrother

Brother International Corporation has earned its reputation as a premier provider of home office and business products, home appliances for the sewing and crafting enthusiast as well as industrial solutions that revolutionize the way we live and work. Brother International Corporation is a wholly-owned subsidiary of Brother Industries Ltd. With worldwide sales exceeding $6 billion, this global manufacturer was started more than 100 years ago. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters, Brother has facilities in California, Illinois and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina, Peru and Mexico. For more information, visit [2]www.brother.com.

Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.