What are the responsibilities and job description for the Broward Center for the Performing Arts is hiring: Director of Public Relations & position at Broward Center for the Performing Arts?
Director of Public Relations & Communications
Job Category : Public Affairs
Requisition Number : DIREC001318
Posted : February 3, 2025
Employment Type : Full-Time
Location : On-site
Job Overview
The Director of Public Relations & Communications leads and manages all aspects of the Broward Center’s public relations efforts and is responsible for developing and implementing comprehensive PR strategies that enhance the center’s public image and reputation, promote its wide variety of performances, programs and activities, drive sales to all ticketed events, and support all fundraising and development goals. The Director of Public Relations & Communication is the leading storyteller and media ambassador for the institution, developing compelling content from across the organization for a variety of channels, increasing awareness of the impact of the Broward Center, The Parker and the Broward Performing Arts Foundation.
Essential Functions
- Develop and execute a comprehensive PR plan for media coverage of a broad portfolio of activities including performances at the Broward Center and The Parker.
- Formulate creative publicity campaigns for performances, series, events, classes and initiatives.
- Drive earned media coverage of the Broward Center as an institution.
- Hold regular meetings with key internal clients to understand the range of products, programs and events.
- Brainstorm, package and pitch stories to appropriate outlets.
- Write, edit, and distribute press releases with accompanying artwork.
- Produce dynamic content in line with today’s media environment.
- Serve as a primary media contact for the institution.
- Develop and maintain a network of media contacts.
- Assess opportunities and build relationships in traditional media and new media outlets.
- Coordinate media ticket requests for shows.
- Maintain tracking, benchmarking, and archiving of earned media coverage.
- Coordinate with Marketing team and external press representatives.
- Coordinate with Broward Performing Arts Foundation for press releases and dynamic content.
- Increase public awareness of Broward Center’s commitment to inclusive arts programs.
- Support all communications initiatives of the Broward Center and The Parker.
- Maintain an archive of press releases, photo and video assets.
- Work closely with VP of External Affairs and Marketing team.
- Manage relationships with contracted writers, photographers / videographers, and agencies.
- Nights and weekends may be required for special events.
- Complete additional duties as assigned.
Core Competencies
Knowledge and Abilities
Desired Education and Experience
Education
Preferred : Bachelor's in Public Relations or related field.
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