What are the responsibilities and job description for the Marketing Director position at Buffalo Rehab Group?
Marketing Director
Location: Buffalo, NY (On-Site)
Employment Type: Full-Time
Salary: $80,000 base performance incentives ($18,000–$30,000)
Overview
Buffalo Rehab Group is Western New York’s leading physical and occupational therapy provider. We seek a Marketing Director to lead our internal and external marketing efforts across 14 locations.
This role will develop and execute comprehensive marketing strategies, oversee digital campaigns and social media, ensure brand compliance, and manage. The Marketing Director will manage a team and collaborate with leadership to align marketing initiatives with business objectives.
Key Responsibilities
- Develop and execute BRG’s overall marketing strategy, including brand, digital, social media, email, SEO, and internal communications.
- Lead and manage the marketing team to deliver effective, on-time campaigns and initiatives.
- Oversee the execution and performance of Google Ads, Meta (Facebook/Instagram) Ads, and other paid media campaigns.
- Oversee brand consistency and compliance across all channels and materials.
- Collaborate with clinical, administrative, and leadership teams to support organizational goals.
- Monitor, analyze, and report on the performance of marketing campaigns and adjust strategies as needed.
- Stay informed on marketing trends, platform changes, and healthcare industry developments.
Qualifications
- Minimum 5 years of experience in marketing, preferably in a leadership role
- Strong knowledge and hands-on experience with Google Ads and Meta Ads
- Proven ability to manage and develop team members
- Proficiency in social media strategy, content planning, and digital campaign management
- Strong communication, organizational, and analytical skills
- Experience in healthcare or a service-based industry is a plus
Compensation & Benefits
- Base Salary: $80,000
- Performance Incentive Structure: $18,000–$30,000 based on campaign results and growth metrics
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
About Buffalo Rehab Group
Buffalo Rehab Group’s mission is to improve lives through movement. The Marketing Director will be critical in continuing our mission through strategic marketing leadership.
To apply, please submit your resume and cover letter.
Salary : $80,000