What are the responsibilities and job description for the Director of Marketing position at Reid Petroleum Corp?
Description
Join the Reid Petroleum Team!
Are you a creative and strategic storyteller with a passion for branding, customer engagement, and market expansion?
Reid Petroleum is looking for a Director of Marketing to lead our efforts in driving customer acquisition, increasing brand awareness, and strengthening community connections for our Crosby’s convenience stores and fuel offerings.
This is an exciting opportunity for a dynamic leader to bring fresh ideas and innovative marketing strategies to an expanding business.
Why Join Reid Petroleum?
Reid Petroleum has been a trusted name in the fuel and retail industry for over 100 years, serving communities with high-quality products and excellent customer service. With a growing footprint and a strong commitment to innovation, we’re looking for a marketing leader who can elevate our brand and create lasting connections with our customers.
What You’ll Do:
Brand Activation
- Drive customer engagement through loyalty promotions, community building, and creative retention strategies.
- Develop and manage monthly marketing campaigns to capture new customers and enhance brand loyalty.
- Oversee messaging, content creation, and promotional materials to unify brand communications.
Marketing & Outreach Strategy
- Advance our digital marketing capabilities, including AI-driven insights and customer engagement strategies.
- Manage and optimize SEO, social media, paid search, and email marketing campaigns.
- Build customer segmentation strategies and targeted outreach initiatives.
Leadership & Strategy Execution
- Lead, mentor and manage the Marketing Department
- Track market trends, competitor activities, and industry developments to adjust marketing approaches accordingly.
- Develop and manage marketing budgets, reporting on performance and ROI.
What We’re Looking For:
- 5 years of marketing leadership experience (retail, convenience, or QSR a plus).
- 3 years of management experience with direct reports.
- Bachelor’s degree or higher in Marketing, Communications, or related field.
- Proficiency in CRM, Microsoft Office, Tableau, or similar business intelligence tools.
- Strong data-driven decision-making and budget management skills.
- Excellent communication and presentation abilities.
- A valid NYS Driver’s License that meets company policy.
*Benefits Offered*
- Competitive Salary
- Comprehensive Health, Dental & Vision Insurance
- 401(k) with Company Match & Profit Sharing
- Paid Time Off & Holidays
- Career Development & Growth Opportunities!
If you’re ready to make a major impact and lead the marketing efforts of a growing company, we’d love to hear from you!
Salary : $95,000 - $115,000
