What are the responsibilities and job description for the Manager, Integrated Marketing position at Build-A-Bear?
At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Manager of Integrated Marketing to join our dynamic team.
The Manager of Integrated Marketing is at the forefront of driving traffic and revenue for our global omnichannel business, leveraging innovative marketing strategies and executing high-impact campaigns that deliver measurable results. By uniting diverse teams -marketing, creative, merchandising, store experience, and ecommerce - this role ensures consistent messaging and seamless execution across all channels, driving efficiency and impact. This position also identified market opportunities, leverages insights to form strategies, and optimizes campaign performance directly contributing to Build-A-Bears competitive edge, market share expansion, and long-term growth.
RESPONSIBILITIES:
• Develop and oversee high-volume global marketing campaigns and marketing programs
• Collaborate and manage marketing partnerships with top tier partners
• Work cross functionally to support marketing execution and timelines
• Provide guidance and feedback on creative content
REQUIRED QUALIFICATIONS:
• 5-7 years of experience in integrated marketing, brand management, or related field in an omnichannel environment
• Bachelors degree in Marketing, Business, Communications, or a related field
• Proficiency with Microsoft Office
• Proficient in Project Management
PREFERRED QUALIFICATIONS:
• 8-10 years related experience
• Global specialty brand retail experience
• MBA
BEHAVIORAL TRAITS FOR SUCCESS:
• Driven to achieve results that align with the strategic goals of the organization
• Initiative, sense of urgency, and the ability to stay focused on results despite changing conditions
• Decision-making is focused on implementing practical and timely solutions
• A natural leadership style that trains and engages others in an enthusiastic way
• Learns quickly and thoroughly while continually recognizing and adapting to change
• Innovative and creative problem solver
• Action-oriented
• Influences and stimulates others to action
WORKING ENVIRONMENT:
• Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
• Hybrid work schedule
• Corporate Office located St. Louis, MO
YOUR PERFORMANCE WILL BE MEASURED ON:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
• Decision-making, judgment, and execution
• Creative assets and deliverables that meet objectives
• Ability to foster team collaboration, communication, and performance
• Adherence to Brand Guidelines and Style Guides
• Understanding of marketing channels
• Growth of IP and licensed products and other KPIs
• Strength of internal and external partner relationships
• Timelines and organization
• Strategic thinking
• Stakeholder Feedback
