What are the responsibilities and job description for the Integrated Marketing Manager position at PacRim Marketing Group, Inc.?
The Integrated Marketing Manager is responsible for providing leadership for established accounts, including accountability for all client activities and projects related to PR, advertising, marketing, events and digital marketing programs, all reporting, and client communications. This position is also responsible for effectively working with internal team members including specialists.
Responsibilities/Duties
Account Management / Client Services
- Leadership of client communications and servicing
- Management of integrated marketing plans
- Setting, maintaining and executing on client communications
- Recommending and engaging other specialists/executive participation in client meetings
- Oversight of all client materials
- Status reports for marketing, advertising and outside projects
- Integration and delegation of specialists to meet desired outcomes of clients
Staff Management
- Assistance with hiring, training, development and mentorship of staff
- Career and progression planning
- Support of core values and effective/productive culture and systems
- Accountability for quality
Advertising Planning & Buying
- Media plan development
- Budgeting, billing
- Materials calendar and trafficking internally, to client, to publisher
- Proof of postings
PR / Media Relations
- Media pitch calendar
- Driving the strategic planning / brainstorming for story starters with specialists
- Driving the innovation and creative delivery of PR messages with new materials, channels, stakeholders
- English media advisories to short lead Asian media / English media
- Media books and any other forms of PR results reporting to show value
- Client Reporting Calendar – management of a reporting inventory / timeline as it impacts other business units for clients
Events & Promotions
- Strategic planning, ideation, and recommendation of concepts to meet desired outcomes
- Integration and effective use of specialists to prospect and forge cooperative campaigns / events
- Coordination and execution
- Tracking of promotion, evaluation, and recommendation for improvement
- Engagement with current and new stakeholders for B2B relationships
- Representation in industry / networking conferences / events as a thought leader
Requirements
- 2 years account management / client service experience
- 1 year PR / Marketing / Advertising experience
- 1 year staff management experience
- Excellent English language communication skills – verbal, written, public speaking
- Bi-cultural understanding and exposure to doing work in the Asia-Pacific region
- Ability to multitask under compressed timelines and pressure
- Ability to manage a flexible schedule with travel
- Great attention to detail
- High proficiency in Microsoft Office Suite (Word, Excel and PowerPoint)
- Willingness to travel anytime and work with flexible hours
- Reliable daily transportation
Preferences
- Professional experience and/or formal education in communications, marketing, social media, influencer marketing, digital marketing, SEM or Google Analytics
- Travel market/communications/digital/social experience preferred
- Ad agency / PR agency experience (or relevant coursework / internships) a plus
- Bilingual fluency (Japanese, Korean) a plus