What are the responsibilities and job description for the Director of Experiential Marketing position at BURRELL COMM GRP LLC?
POSITION SUMMARY
The Director of Experiential Marketing will lead the strategy, development, and execution of immersive and impactful brand experiences that drive customer engagement and loyalty. This role requires a creative and strategic leader with a deep understanding of experiential marketing trends, event planning, and customer experience strategies.
ESSENTIAL FUNCTIONS
- Develop and execute the experiential marketing strategy aligned with the overall brand and business objectives.
- Lead and manage the experiential team, fostering a collaborative and high-performing environment.
- Oversee the planning, logistics, and execution of events, activations, and experiential campaigns, ensuring seamless delivery and high impact.
- Manage budgets for experiential marketing initiatives, ensuring efficient use of resources and ROI tracking.
- Work closely with other departments, including Media, Strategy, and Creative social teams, to ensure a unified brand message.
- Build and maintain relationships with external vendors, agencies, and partners to execute high-quality events.
- Develop KPIs and metrics to assess the effectiveness of experiential marketing efforts, providing regular reports and insights to senior leadership.
- Stay updated on industry trends and emerging technologies to continually innovate and enhance experiential marketing strategies.
- Ensure all experiential marketing efforts are designed to enhance customer engagement and satisfaction.
QUALIFICATIONS
- Education: Bachelor’s degree in marketing, Business, Communications, or a related field. A master’s degree is a plus. Minimum of 8-10 years of experience in experiential marketing, event management, or a related field, with at least 3-5 years in a leadership role.
