What are the responsibilities and job description for the Account Executive, Paid Media, Health & Wellness position at Burson?
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE / NYSE : WPP), the creative transformation company. Learn more at www.bursonglobal.com.
MORE ABOUT THE ROLE :
We are looking for an Account Executive, Paid Media to join our best-in-class Healthcare team in NYC. This Account Executive will help to establish the strategic vision for a number of client initiatives.
We are seeking a motivated and detail-oriented Account Executive, Paid Media to support the planning, execution, and optimization of paid media campaigns for our pharmaceutical and healthcare clients. This role offers an exciting opportunity to gain hands-on experience in omnichannel media strategy, working closely with internal teams and clients to ensure seamless campaign execution. The ideal candidate has a strong foundation in paid media, a passion for healthcare marketing, and an ability to navigate the complexities of pharmaceutical advertising regulations.
We are in need of someone who understand the healthcare space and has a passion for working with healthcare clients.
WHAT YOU'LL DO :
- Assist in the development, execution, and optimization of paid media campaigns across digital, social, programmatic, search (SEM), and other integrated digital media channels in the healthcare space, including, but not limited to endemic, HCP channels, video, etc.
- Support digital media planning efforts by conducting research, gathering audience insights, and contributing to strategic recommendations for pharma and healthcare clients.
- Coordinate with cross-functional teams, including account management, creative, and analytics, to ensure paid media campaigns align with brand objectives and regulatory guidelines.
- Assist in managing campaign budgets and vendor invoicing, ensuring accurate pacing and reporting.
- Monitor and analyze campaign performance, preparing reports and actionable insights to improve efficiency and effectiveness.
- Collaborate with media vendors and platform partners to stay ahead of industry trends, emerging ad technologies, and best practices.
- Support client communication, providing updates and insights on campaign performance and optimizations.
EXPERIENCE THAT CONTRIBUTES TO SUCCESS :
YOU BELONG AT BURSON :
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, tuition reimbursement for continued learning, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
As an Equal Opportunity Employer, Burson does not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, gender, gender identity or expression, marital status, military status, national origin, or ancestry.
For more information, visit www.bursonglobal.com
The base salary for this position at the time of this posting may range from $35,000 to $75,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details : https : / / mybenefits.wpp.com / public / welcome
Our careers page is designed to be accessible to everyone. If you need any specific accommodations during the application process, feel free to reach out to us at appaccommodations@bursonglobal.com. Please note that this email is for applicants needing special assistance, so we may not be able to reply to other inquiries.
LI-DG1
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Salary : $35,000 - $75,000
