Paid Media Account Executive, Health

Account Executive/Paid Media, Health @ WPP

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 115,000 accomplished people in 110 countries. WPP has headquarters in New York, London and Singapore and a corporate presence in major markets worldwide.

We create transformative ideas and outcomes for our clients through an integrated offer of communications, experience, commerce, and technology.

WPP and our award-winning agencies work with most of the world's biggest companies and organizations – from Ford, Unilever and P&G to Google, HSBC, and the UN. Our clients include 61 of the FTSE 100, 307 of the Fortune Global 500, all 30 of the Dow Jones 30 and 62 of the NASDAQ 100. WPP are the leader in the Bloomberg Gender Equality Index and 20th in the FTSE 100 rankings for Women on Boards.

Why we're hiring:

We are looking for an Account Executive, Paid Media to join our best-in-class Healthcare team in NYC. This Account Executive will help to establish the strategic vision for a number of client initiatives.

Who we are looking for:

We are seeking a motivated and detail-oriented Account Executive, Paid Media to support the planning, execution, and optimization of paid media campaigns for our pharmaceutical and healthcare clients. This role offers an exciting opportunity to gain hands-on experience in omnichannel media strategy, working closely with internal teams and clients to ensure seamless campaign execution. The ideal candidate has a strong foundation in paid media, a passion for healthcare marketing, and an ability to navigate the complexities of pharmaceutical advertising regulations.

What you'll be doing:

• Assist in the development, execution, and optimization of paid media campaigns across digital, social, programmatic, search (SEM), and other integrated digital media channels in the healthcare space, including, but not limited to endemic, HCP channels, video, etc.
• Support digital media planning efforts by conducting research, gathering audience insights, and contributing to strategic recommendations for pharma and healthcare clients.
• Coordinate with cross-functional teams, including account management, creative, and analytics, to ensure paid media campaigns align with brand objectives and regulatory guidelines.
• Assist in managing campaign budgets and vendor invoicing, ensuring accurate pacing and reporting.
• Monitor and analyze campaign performance, preparing reports and actionable insights to improve efficiency and effectiveness.
• Collaborate with media vendors and platform partners to stay ahead of industry trends, emerging ad technologies, and best practices.
• Support client communication, providing updates and insights on campaign performance and optimizations.

What you’ll need:

• 1-3 years of experience in healthcare paid media planning and execution, preferably within an agency setting.
• Foundational understanding of paid media channels, including digital (social, programmatic, display, search, endemic, video/OTT. Traditional media planning and experience (print, broadcast out-of-home) is beneficial, but not necessary
• Experience working with ad platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and DSPs.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.
• Familiarity with pharmaceutical advertising regulations and experience working within MLR (Medical, Legal, Regulatory) review processes is a plus.
• Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Strong communication skills, both written and verbal, with a keen attention to detail.
• Proficiency in Microsoft Excel, PowerPoint, Mediaocean (or equivalent) and analytics tools such as Google Analytics or Adobe Analytics.
• Experience working in and contributing to an inclusive and collaborative environment.
• Ability to push the envelope and think outside the box.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups.

Who you are:

You’re open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You’re optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with confidence: to try the new and to seek the unexpected.

You’re extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we deliver extraordinary every day.

What we’ll give you:

Passionate, driven people – We champion a culture of people that do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and deliver projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

WPP is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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