Digital Advertising Manager

We are seeking an experienced Paid Advertising Marketing Manager to lead, manage, and optimize paid advertising campaigns with a strong focus on lead generation.

The Paid Advertising Marketing Manager will play a key role in planning, executing, and optimizing high-impact campaigns to generate qualified leads and increase conversions. This position requires a seasoned professional with 5 years of experience who understands the nuances of digital advertising and has a portfolio demonstrating successful digital advertising campaigns, targeting specific audiences, allocating budgets, and implementing advanced strategies to consistently achieve ambitious lead-generation goals.

Key Responsibilities:

Targeting Audiences

• Conduct audience research and segmentation to identify high-quality leads across multiple platforms.
• Leverage data and analytics tools to refine targeting strategies and ensure the most effective ad placements.
• Build new campaigns in digital ad platforms using a variety of targeting and segmentation strategies, including demographic, behaviorial, retargeting, lookalike audiences, and custom lists.

Creating & Managing Campaigns

• Own the strategy and execution of paid campaigns across Meta (Facebook/Instagram), Google Ads, YouTube Ads, and LinkedIn, focusing on lead generation and ROI maximization.
• Work with content and creative team to develop high-converting ad copy, engaging visuals, and video content that align with audience interests and company objectives.
• Build a comprehensive content and campaign calendar to manage launches and ensure timely execution.

Optimizing Campaign Performance

• Monitor performance and adjust campaigns daily to optimize lead flow and conversion.
• Use advanced optimization techniques such as bid management, creative testing, and audience segmentation to enhance ROI.
• Analyze campaign performance metrics and create actionable recommendations for continuous improvement.

Budget Management & Allocation

• Strategically allocate and manage advertising budgets across platforms to maximize lead generation while ensuring cost efficiency.
• Track ad spend, provide accurate financial forecasts, and report performance metrics to stakeholders.
• Adjust budget allocations dynamically based on campaign performance to maintain optimal results.

A/B Testing & Campaign Refinement

• Implement rigorous A/B testing to refine messaging, creative, audience targeting, and landing page effectiveness.
• Evaluate test results and apply insights to continuously improve campaign performance.

Platform Expertise & Strategic Oversight

• Stay ahead of platform updates, algorithm changes, and industry trends to maintain a competitive edge.
• Ensure consistency in brand messaging across all paid channels.
• Develop best practices and mentor junior marketing team members on advertising strategies.

Competencies:

Integrity

• Maintains ethical practices and ensures compliance with company policies and advertising regulations.
• Protects the confidentiality of campaign data and audience information.

Accountability

• Takes ownership of campaign outcomes, ensuring lead-generation targets and deadlines are consistently met.
• Monitors campaign performance closely and takes proactive measures to address underperformance.

Customer Focus

• Designs campaigns that resonate with target audiences, improving engagement and lead quality.
• Actively seeks to enhance the customer experience through thoughtful ad content and targeted messaging.

Time Management / Organization

• Plans and prioritizes tasks efficiently to manage multiple campaigns simultaneously.
• Uses organizational tools to manage campaign schedules, budgets, and performance tracking.

Communication

• Effectively communicates campaign goals, progress, and results to stakeholders, tailoring messages to specific audiences.
• Collaborates seamlessly with creative, marketing, and analytics teams to achieve campaign success.

Teamwork

• Builds positive relationships across teams, contributing to shared goals and fostering a collaborative environment.
• Works closely with cross-functional teams to align advertising strategies with broader marketing objectives.

Self-Motivated

• Proactively identifies new opportunities to improve lead generation and campaign performance.
• Continuously seeks out learning opportunities to stay ahead of trends and enhance paid advertising efforts.

Required Qualifications:

• Bachelors degree in Marketing, Communications, or a related field.
• 5 years of experience managing high-performing paid advertising campaigns across Meta, Google, YouTube, and LinkedIn.
• Demonstrated experience managing and optimizing large-scale advertising budgets of $5M annually, ensuring efficient allocation and maximum ROI across multiple platforms.
• Proven track record of generating 10,000 qualified leads per month consistently through paid advertising.
• Strong expertise in audience segmentation, targeting, and campaign optimization.
• Proficiency in tools like Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube Ads.
• Analytical mindset with experience in platforms like Google Analytics, SalesFroce, and other reporting tools.
• Excellent organizational, communication, and time-management skills.
• Ability to work independently and thrive in a fast-paced environment.

Preferred Qualifications:

• Experience in the financial services, legal, or real estate industries.
• Familiarity with marketing automation tools and CRM systems.
Demonstrated success in scaling ad campaigns while maintaining lead quality.

Anderson Business Advisors has been awarded the Top Places to Work honor by the Las Vegas Business Review Journal 5 years in a row!

Anderson Business Advisors is an award-winning workplace - voted Top Places to Work in 2020, 2021, 2022, 2023 and 2024 by the Las Vegas Business Review Journal, as well as Intuit's Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate, and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.

Serving investors and small business owners nationally since 1999, Anderson Business Advisors is the nation's premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.

At Anderson Business Advisors, we're looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.

We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.

Anderson Advisors offers robust benefits including:

• Embrace flexibility with a hybrid work schedule, balancing remote and in-office work seamlessly.
• Kickstart your journey with a robust onboarding program that equips you with in-depth knowledge about our organization, services, and products.
• Prioritize your health with comprehensive medical, dental, vision, and short-term disability coverageall provided at no cost to you.
• Plan for the future with a 401(k) matching program, starting at 4% after just 3 months of employment.
• Recharge and rejuvenate with generous paid time off, including 16 days in the first year and 21 days after one year of employment, in addition to 7 paid company holidays.
• Stay active with a $35 monthly gym membership subsidy.

Please note that a full background check, drug screen, internet, and social media search are required for employment. Anderson is an equal opportunity employer, committed to diversity and inclusion as defined by the EEOC.