Biddable Account Supervisor

SUMMARY   

The Biddable Account Supervisor is client-facing and responsible for driving each individual small business owners success through hands-on campaign management, ensuring optimal campaign performance and achieving business outcome goals. This role involves building and maintaining client relationships, creating custom marketing plans aligned to each owner’s goals, activating multi-channel campaign strategies, data analysis, cross platform optimizations, and client communication. The ideal candidate will have extensive experience in biddable activations, ad operations, data analysis, and communicating the value of client campaigns through regular touch points and reporting.  A passion for small business owners and consulting on their path to growth is important for this role.   

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Client Communication & Relationship Management

Key Responsibilities: 

• Act as the primary point of contact for small business owner clients, understanding their products, competitors, target audiences, and growth goals. 
• Manage and nurture client relationships, ensuring their needs and expectations are met.  This includes innovating with progressive small business owners who are seeking to take advantage of new and exciting opportunities in pursuit of their aggressive growth goals.
• Build reports, craft client communication, and identify new opportunities for client success.  
• Communicate performance nuances, optimizations, and expert insights to clients. 
• Contribute to monthly forecasting, billing, and procedure documentation as needed.   

Key Outcome: Campaign Strategy & Activation to Drive Business Outcomes:  

Key Responsibilities: 

• Develop tailored marketing plans and strategies for progressive small business owners in alignment with an Enterprise client, consulting with planning and activation teams, as necessary.
• Manage and maintain digital media campaigns across various biddable platforms (e.g., Google, Meta, The Trade Desk). 
• Represent the agency's SEO and CRO services, integrating these strategies into comprehensive marketing recommendations, and helping to refine the offering over time.
• Implement tracking tags and ensure quality assurance in campaign setup. 
• Continuously analyze key performance metrics and recommend changes to meet or exceed KPIs, ensuring maximum ROI for clients.
• Document changes, optimizations, and strategic insights. 
• Analyze campaign data to determine the impact of media results and develop cross-channel optimization action plans to drive business results. 
• Assist with troubleshooting, reporting, trafficking mapping, and site tagging. 
• Continuously seek and implement process enhancements to boost campaign efficiency and effectiveness.
• Mitigate issues or crises that may arise during campaign execution, ensuring minimal impact on client relationships and campaign performance. 

Key Outcome: Demonstrate Continuous Learning and Thought Leadership 

Key Responsibilities: 

• Stay updated on the latest lead generating tactics, channels, applications, and strategies.
• Stay abreast of biddable policies, regulations, and innovations.  
• Create written communications such as POVs, case studies, white papers, and blog posts.  
• Educate clients as appropriate on biddable media best practices and emerging trends to help them understand the value of the services provided.
• Engage in verbal communications, including speaking opportunities and client pitches. Demonstrate expertise by assisting senior resources in establishing strategy and training of junior resources
• Ideate with leadership on new ways to connect meaningfully with clients.  

Other Responsibilities: 

• Perform additional duties and responsibilities as assigned or required to support the overall success of the team and organization. 

QUALIFICATIONS   

• Bachelors degree in marketing, advertising, communications, business, or equivalent work experience.
• Minimum of 5-8 years managing and leading campaigns in the biddable space, preferably in an agency setting.
• Proven experience in digital marketing, with a strong understanding of SEO, SEM, and social media marketing, and other biddable tactics.
• Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and others.
• Certifications in these relevant areas, is preferred:
  • Google Ads Certifications (Search, Display, Video)
  • Google Analytics Certification
  • Meta (Facebook) Blueprint Certification
• Expert in Excel and data management, with strong statistical and analytical skills, with the ability to derive insights from data and make data-driven recommendations and optimizations.
• Proactive and curious attitude with strong problem-solving and critical thinking skills. 
• Self-motivated and comfortable operating in a fast-paced, deadline-driven environment. 
• Demonstrated aptitude for quickly learning and leveraging new technologies. 
• Demonstrated ability to manage complex projects in collaboration with cross-functional teams. 

CORE COMPETENCIES 

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

Commitment to Diversity, Equity, Inclusion and Belonging

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $67,000- $94,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.

This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Salary : $67,000 - $94,000