What are the responsibilities and job description for the Senior Paid Social Marketing Manager position at Buyerlink?
We are seeking a dynamic and results-driven Senior Paid Social Manager to lead paid social campaigns and display advertising efforts for our Home Services vertical. This role requires a proven track record of creating and managing multimillion-dollar paid social and display campaigns that drive revenue and profit, as well as generating thousands of high-quality leads with strong contact and appointment rates.
In this individual contributor role, you will collaborate closely with our Product, Marketing, Creative, and BI teams to develop innovative and data-driven strategies that align with our overall business goals.
What you will do:
- Strategy Development and Execution
- Develop and implement multi-channel marketing strategies for paid social and display advertising, driving growth and profitability in the Home Services vertical.
- Define clear objectives, tactics, and KPIs tailored to lead generation campaigns.
- Innovate and execute high-impact strategies across platforms like Facebook, Instagram, TikTok, YouTube, and native ads.
- Campaign Management
- Lead the day-to-day management, measurement, and optimization of paid social and display campaigns to improve lead volume, lead quality, and profitability.
- Set and manage channel-specific paid media goals and budgets, ensuring efficient use of multimillion-dollar resources.
- Ensure proper setup and management of link tracking, conversion pixels, and attribution models to accurately assess campaign performance.
- Collaboration and Creativity
- Partner with product and creative teams to develop compelling, on-brand creative assets and messaging using AI tools like Runway.
- Work with cross-functional teams to find synergies across various digital marketing channels.
- Stay informed on marketing trends and identify opportunities for innovation and growth in existing and new channels.
- Data Analysis and Reporting
- Analyze campaign performance using tools such as Google Analytics, Tableau, and Excel.
- Generate detailed reports, effectively communicating results, insights, and actionable recommendations to stakeholders.
- Maintain a high degree of curiosity and creativity in data-driven decision-making.
Who you are and what makes you qualified:
- Experience:
- 5 years of hands-on experience managing large budgets and performance-based paid social media and display advertising campaigns.
- Prior experience in the Home Services industry is required, with expertise in lead generation and achieving high contact and appointment rates.
- Technical Skills:
- Proficiency in tools such as Google Analytics, Facebook Ads Manager, Facebook Ad Library, and AI creative platforms like Runway.
- Experienced in AdTech & MarTech, including conversion tracking, pixel implementation, and digital marketing attribution.
- Analytical and Strategic:
- Analytical and data-driven
- Skilled in interpreting complex data and developing actionable insights and strategies.
- Soft Skills:
- Positive, energetic, and solution-oriented team player with a can-do attitude.
- Strong problem-solver, self-starter, and creative thinker.
- Excellent written and verbal communication skills.
Compensation will be determined by factors including knowledge and skills, role-specific qualifications, and experience.
Who we are
As a fully integrated technology platform, Buyerlink simplifies online marketing, empowering businesses of all sizes to gain access to in-market locally-targeted consumer demand at scale. As a One Planet Group company, we believe that businesses can thrive while making a positive impact on the world. Our values—integrity, innovation, and purpose—are at the core of everything we do. We’re dedicated to fostering an environment where team members feel supported, empowered, and inspired to achieve their goals.
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