What are the responsibilities and job description for the Manager, Paid Social (Remote: U.S.) position at Purple Inc?
Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time.
Compensation
The compensation target range for this role is :
72,300 - $85,000
Job Summary
The Manager, Paid Social will be responsible for campaign execution, monitoring, reporting, and optimizing across multiple paid social platforms. The position will report to the Sr. Paid Media Manager.
Job Description
Essential Duties & Responsibilities :
- Build campaigns with an array of objectives across several ad accounts and use in platform automation
- Effectively communicate important issues and milestones during advertising projects and deliver a post-mortem report at the end of each campaign / test
- Day to day oversight of campaign delivery, spend and performance
- Make objective, targeting, budget, bid, and ad optimizations that deliver maximum efficiency
- Monitor daily and monthly budgets across all paid social and make sure targets are met
- Generate advertising reports and that that guide account optimizations, and provide important updates and actionable next steps for marketing leadership and cross-functional support
- Work in-conjunction with creative team by writing creative briefs, providing feedback / inspiration and auditing final ad and copy
- Oversee and maintain event and UTM tracking
- Construct paid social dashboards in a visualizer
Required Skills, Education, Experience :
Physical Requirements
Physical activities may occasionally include :
Physical activities may constantly include :
Environmental Conditions may occasionally include :
BENEFITS AND PERKS
WHY WORK AT PURPLE?
Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment.
Salary : $100,000
