Social Media Account Executive

Social Media Account Executive

Job Summary

We’re seeking a Social Media Account Executive with expertise managing paid social media campaigns to join our team. If you’re an expert in crafting, executing, and optimizing paid social media content, especially in the healthcare or education sectors (or both!), this is the perfect role for you.

You’ll collaborate with cross-functional teams to deliver exceptional results for our clients, driving innovative solutions that meet objectives and exceed expectations.

Core Responsibilities:

Client & Account Leadership

• Serve as the go-to expert on paid social media for assigned accounts, ensuring campaigns align with client goals and industry best practices.
• Maintain excellent written and verbal communication with clients, clearly articulating project goals, updates, and results.
• Build and nurture strong client relationships, becoming a trusted advisor.

Paid Social Media Strategy & Execution

• Develop, implement, and manage integrated paid social media campaigns across platforms like Meta, LinkedIn, TikTok, Pinterest & X.
• Take a hands-on role in paid social media planning, vendor coordination, audience targeting, ad copy creation, and performance optimization.
• Utilize social listening and analytics tools to track campaign performance, uncover insights, and make data-driven recommendations.
• Stay on top of emerging trends and platform updates to keep campaigns innovative and impactful.

Project & Team Collaboration

• Work hand-in-hand with our team of paid social buyers, ensuring accurate placement of ads across platforms.
• Partner with internal creative, strategy, and analytics teams to produce content tailored for paid social platforms.
• Manage timelines, deliverables, and budgets, ensuring campaigns are delivered on time, on budget, and on strategy.
• Contribute to brainstorming sessions and pitch new ideas that align with client objectives.

Qualifications & Experience

• Experience: 3 years managing paid social media campaigns, ideally in either an agency setting or within the education or healthcare industry.
• Platforms: Working knowledge of Meta Ads Manager, LinkedIn Campaign Manager, and other social media ad platforms. Experience with TikTok and YouTube is a plus.
• Tools: Familiarity with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Google Analytics).
• Skills: Strong project management, analytical, and communication skills.
• Passion: A love for social media trends and finding innovative ways to solve client challenges.

Why BVK?

• Fully remote. Or hybrid. Or work in our Milwaukee office. Whatever you like. We’re flexible!
• Opportunity to work on meaningful campaigns that make an impact in healthcare and education.
• A supportive, purpose-driven culture that fosters collaboration and growth.
• Competitive salary and benefits package.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.