Associate Channel Marketing Manager

Company Overview:

Over the last 12 years, Byteworks has been on a growth journey with our company & our customers…and we are looking for the right people to join us and continue that fun ride!

Founded in 2011 around four strong principles – relationships, integrity, expertise, and innovation. Even after years of growth fueled by exceptional & strategic professional services, these values remain a fundamental part of how Byteworks operates.

At the core, we believe in an engineering-led approach to solving complex organizational objectives – seeking to truly understand the requirements, goals and outcomes of our customers over pushing “our” objectives or pre-defined solutions.

Byteworks is an information technology solutions provider with a focus and expertise in 5 core practice areas: 1. Enterprise Networking, 2. Data Center, 3. Cybersecurity, 4. Collaboration, and 5. Physical Security. Our customers reside in the following business verticals: Commercial, State and Local Government, Education, and Federal Government – in which our sales teams are also aligned around.

Our corporate headquarters is in Duluth, Georgia but we serve clients throughout the United States of America, and several across the world.

Associate Channel Marketing role:

In this critical and strategic role as the Associate Channel Manager, you are the glue between our customers, our manufacturer partners, and the organization. Your job is to partner, identify and align with our customers’ (new and old) needs and our strategic partners to deliver best in class support and marketing tools to help support our growth.

You will be responsible for activating marketing strategy and executing sales growth strategy. This associate channel marketer will grow Byteworks’ relationship with channel partners as well as grow Byteworks’ market share. This person will achieve these goals by managing Byteworks’ participation in market events, facilitating outbound reach activity, and developing/executing a full year marketing plan. The associate channel marketer will assist the channel manager with reporting out key metrics for marketing & sales activities. This person will act as the liason between our channel partners and Byteworks’ account managers by sharing relevant partner trends/products to the sales team following channel partner events/activities.

Key Responsibilities:

·     Manage on-going outbound automated campaigns for account managers

·     Create new outbound campaigns for relevant Byteworks verticals

·     Report out on metrics monthly for email/social campaign success

·     Own webinar/podcast planning, testing, and execution

·     Develop full year marketing plan with channel manager

·     Drive social media growth for Byteworks through partners, customers, co-workers

·     Monthly report outs on marketing and funnel growth KPIs

·     Drive top of funnel growth with phone call outbound reach

·     Own expertise for business development/channel mkt tools (i.e. HubSpot sequences, LinkedIn, Sales Nav)

·     Own incubate process for Byteworks prospects

Skills:

·     Proactive communication and ownership mentality with responsibilities

·     Willingness to push internal stakeholders to complete tasks

·     Ability to work independently and in a team environment is essential

·     Detail orientated with strong organizational skills

·     Strong comfort level with Excel and Power-Point

·     Ability to collect, track, and analyze data - and report out on it

·     Adaptability and strong critical thinking skills

·     Ability to build rapport, collaborate, and strong relationships with others – both within the company and externally.

Personality Traits:

·     Proactive, positive, “Figure it out” attitude

·     Driven to Win & Grow

·     Team Player

·     Strong sense of Business Urgency

·     Focused on continuously improving

·     Ability to think both strategically and tactfully

·     Work hard, Play hard

·     Thirst for understanding technology innovation

·     Eagerness to learn the IT industry and channel dynamics

·     Willingness to push internal team members to complete tasks

Required Education and Experience:

Bachelor’s degree in Business (specifically Marketing) or accumulated related field experience

Work Environment:

The job is performed indoors in a traditional office setting with occasional work in a home center type environment. Activities include extended periods of sitting and extensive work at a computer monitor. The role will also include field time at customer/partner events

Travel:

Approximately 10-15% travel mostly daily with some potential for overnight travel may be expected. A valid driver’s license is required.