Channel Marketing Manager

Job ID:  509920

Oldcastle® APG, a CRH Company, is North America’s leading provider of innovative outdoor living solutions that enable customers to Live Well Outside. The manufacturer’s portfolio of premier building products inspires endless possibilities while providing enduring outdoor spaces where people can connect, reflect and recharge. Award-winning brands include Belgard® hardscape, Echelon® Masonry, MoistureShield® composite decking, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, Lawn & Garden mulches and landscape features, and Techniseal® sands and sealant technologies.    

Job Summary

The Channel Marketing Manager coordinates and executes marketing and program related tasks in support of sales team efforts.

Job Location

This is a hybrind role where the candidate must live in Atlanta, GA.

Job Responsibility

• Support key relationships with Sales, Product Management, Finance, Brand, Marketing Services, Channel customers
• Plan, develop and regularly manage the annual marketing budget in support of the Building Products Distribution (BPD) channel
• Determine and set monthly, quarterly and annual tactical goals for the channel department in alignment with the VP Sales
• Collaborate with the Marketing Services team to oversee the development of marketing materials, campaign assets, and content tailored to the channel
• Oversee the planning, development, and execution of channel programs and promotions, including customer loyalty/partnership programs and trade marketing campaigns
• Lead department budgeting, planning, creation and fulfillment of all Samples, Displays and Collateral and be the Oldcastle face for vendor partner
• Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with Sales
• Plan and oversee department in support of marcomm, brand presentations, competitive benchmarking, tradeshow planning, and website content
• Lead new product development Launch planning by identifying all needed marketing tactics, in support of the VP Sales, and oversee implementation
• Direct Two Channel Marketing Specialists report directly to the Channel Marketing Manager

Job Requirements

• Bachelor’s Degree in business, marketing or related field is required
• 7 years experience of Sales and/or Marketing experience is required.  Channel leadership experience as well as experience within the Building Products/Durable Goods industry is preferred
• Proficient with Microsoft Office Suite
• Demonstrated ability to influence, collaborate and build trust
• Demonstrated solid financial acumen, analytical skills and problem-solving ability
• Demonstrated ability to communicate effectively with all levels of the business and in front of customers
• Ability to travel up to 50% of the time
• Valid Driver’s License with clean driving record

What CRH Offers You

• Highly competitive base pay
• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion

About CRH

CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization.

If you’re up for a rewarding challenge, we invite you to take the first step and apply today! Once you click apply now, you will be brought to our official employment application. Please complete your online profile and it will be sent to the hiring manager. Our system allows you to view and track your status 24 hours a day. Thank you for your interest!

Oldcastle APG, a CRH Company, is an Affirmative Action and Equal Opportunity Employer.

EOE/Vet/Disability