What are the responsibilities and job description for the Sales Performance Analyst position at C-A-L Ranch Stores?
About the Job:
Country Supplier is the home of C-A-L Ranch and Coastal Farm & Home, both brands are leaders in the farm and ranch store industry. And we will let you in on a secret that any of our customers will tell you—while we have all the feed and seed you’d ever need—there is SO MUCH MORE to be discovered and shared! Our team is full of craftsman, marksmen, outdoor grill masters, backyard farmers, and people who just love to hunt and fish. We are campers, hikers, dreamers, doers, and makers. We like to turn up the flavor and get in the game. We feed our chickens, love our pets, DIY, and dress to the nines for concerts, rodeos, and Sunday.
If you live and love the west, we are the place for you.
Primary Purpose
The Sales Performance Analyst will play a critical role in analyzing sales data, optimizing processes, and providing strategic insights to enhance the performance of the outside sales team. This position will support decision-making by identifying trends, evaluating sales effectiveness, and recommending improvements to drive revenue growth and operational efficiency.
Essential Duties and Responsibilities
- Analyze sales data and performance metrics to identify trends, strengths, and areas for improvement.
- Develop and maintain reports, dashboards, and presentations that provide actionable insights for sales leadership.
- Evaluate sales targets, quotas, and key performance indicators (KPIs) to track team effectiveness.
- Collaborate with sales leadership to improve forecasting, territory management, and sales strategies.
- Conduct market research to assess competitive positioning and customer needs.
- Identify and recommend process improvements to enhance sales productivity and efficiency.
- Monitor and report on sales team adherence to company policies, procedures, and best practices.
- Assist in designing and implementing incentive programs to drive performance.
- Support training and coaching initiatives by identifying skill gaps and providing data-driven recommendations.
- Partner with finance and operations teams to ensure accurate sales tracking and reporting.
Other Duties and Responsibilities
- Assist in developing sales forecasts and budgeting processes to align with company objectives.
- Track and analyze customer buying patterns to help optimize product offerings and sales strategies.
- Provide ad-hoc reporting and insights to support leadership in decision-making.
- Develop and maintain documentation for sales processes, reporting structures, and best practices
- Ensure data integrity and accuracy by auditing sales reports and CRM entries.
- Support leadership in identifying training needs and creating performance improvement initiatives.
- Coordinate with marketing teams to assess the effectiveness of campaigns and promotional efforts.
- Monitor sales funnel metrics to identify bottlenecks and recommend improvements.
- Evaluate sales team efficiency by analyzing time management and customer engagement metrics.
- Provide regular performance reviews and recommendations to sales leaders for ongoing strategy adjustments.
Qualifications
- Bachelor’s degree in Business, Finance, Marketing, or a related field.
- 3 years of experience in sales analytics, sales operations, or a related field.
- Strong proficiency in data analysis tools (Excel, SQL, Power BI, Tableau, etc.).
- Experience working with CRM systems (Salesforce, HubSpot, or similar).
- Excellent problem-solving skills and ability to interpret complex data sets.
- Strong communication and presentation skills with the ability to influence stakeholders.
- Detail-oriented with strong organizational and project management abilities.
- Ability to work independently and collaborate with cross-functional teams.
