Marketing Director

Job Overview
We are seeking a dynamic and experienced Director of Marketing to lead our marketing efforts and drive brand growth. The ideal candidate will possess a deep understanding of digital marketing strategies, including SEO, content marketing, and performance marketing. This role requires a creative thinker who can develop innovative campaigns while also being data-driven to analyze performance and optimize results. The Director of Marketing will work closely with cross-functional teams to align marketing strategies with overall business objectives.

Responsibilities

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
• Oversee all aspects of digital marketing, including SEO, content marketing, e-commerce initiatives, and performance marketing.
• Lead the creation of compelling copy for various platforms, ensuring consistent brand messaging across all channels.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform strategic decisions.
• Collaborate with sales teams to align marketing initiatives with sales goals and improve lead generation efforts.
• Manage the company’s website using WordPress, ensuring it is optimized for user experience and SEO best practices.
• Analyze campaign performance metrics and adjust strategies accordingly to maximize ROI.
• Mentor and manage the marketing team, fostering a culture of creativity and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Proven experience in a senior marketing role with a strong portfolio of successful campaigns.
• Proficiency in SEO techniques and tools to enhance online visibility.
• Strong understanding of HTML for website management and optimization.
• Excellent copywriting skills with the ability to create engaging content tailored for various audiences.
• Experience in e-commerce platforms and strategies to drive online sales.
• Knowledge of performance marketing metrics and analytics tools for data-driven decision making.
• Exceptional research skills with the ability to analyze market trends effectively.
• Strong leadership qualities with excellent communication skills to collaborate across departments.

We invite qualified candidates who are passionate about driving results through innovative marketing strategies to apply for this exciting opportunity.

Job Type: Full-time

Pay: $15.00 - $20.00 per hour

Schedule:

• 8 hour shift

Ability to Commute:

• Panama City, FL 32405 (Required)

Ability to Relocate:

• Panama City, FL 32405: Relocate before starting work (Preferred)

Work Location: In person

Salary : $15 - $20