What are the responsibilities and job description for the Director of Marketing position at Warren Averett Executive Search & Recruiting?
Warren Averett Executive Search & Recruiting is helping a prominent client who is seeking a dynamic and experienced Marketing Director to lead their marketing team in Panama City, FL. The ideal candidate will have a strong background in digital marketing and a proven track record of developing and executing successful marketing strategies. This role requires a strategic thinker who can drive brand awareness, customer engagement, and revenue growth through innovative digital marketing campaigns.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to achieve business objectives.
- Lead and manage the marketing team, providing guidance and support to ensure high performance.
- Oversee all digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
- Analyze market trends and customer insights to identify opportunities for growth and improvement.
- Collaborate with cross-functional teams to ensure cohesive and effective marketing campaigns.
- Monitor and report on the effectiveness of marketing initiatives, making data-driven decisions to optimize performance.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role.
- Strong expertise in digital marketing, including SEO, SEM, social media, email marketing, and content marketing.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Proven ability to develop and execute successful marketing strategies.
- Strong leadership and team management skills.
- Excellent communication and interpersonal skills.
- Creative thinker with a passion for innovation and continuous improvement.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Knowledge of the latest digital marketing trends and best practices.
- Ability to work in a fast-paced and dynamic environment.
Warren Averett is an equal opportunity employer. We hire, promote, and make all other employment decisions without regard to race, color, religion, gender, sexual orientation, national origin, pregnancy, genetic information, protected military service, disability, age, or any other unlawful characteristic.
