What are the responsibilities and job description for the In-App & Email Marketing Manager position at C&A MARKETING INC?
Job Details
Job Location: New Jersey - Edison, NJ
Salary Range: Undisclosed
Description
We are seeking a creative and data-driven In-App and Email Marketing Manager to spearhead our email marketing campaigns and in-app customer journey initiatives. This role requires someone with strong analytical skills, the ability to manage multiple projects, and a passion for continuous improvement through testing and optimization.
Key Responsibilities:
- Lead the strategy, creation, execution, and performance analysis of all email marketing campaigns.
- Collaborate with the marketing team to develop engaging, creative email content and schedules.
- Manage and optimize the customer journey within our apps, ensuring effective communication with users.
- Continuously test, analyze, and refine email and in-app marketing strategies for better performance.
- Track and analyze data from email campaigns and app interactions to optimize future campaigns and enhance engagement.
Qualifications
- Proven experience in email marketing and in-app communication strategies.
- Strong creativity with the ability to develop innovative marketing campaigns.
- Analytical mindset, capable of interpreting data and making data-driven decisions.
- Familiarity with Mailchimp and general email marketing principles.
- Proficiency in Adobe Dreamweaver or similar HTML/CSS editing tools.
- Basic understanding of HTML/CSS and email design best practices.
- Strong attention to detail and ability to manage multiple projects simultaneously.
Tools & Software Proficiency (preferred) :
- Mailchimp
- Dreamweaver (or similar HTML/CSS editors)
- Microsoft Excel (for data analysis and reporting)
- Basic HTML/CSS knowledge
